Justworks teamed up with Talkspace to give employees access to therapy through a frictionless sign-up process.

Trust & Will makes will creation less intimidating through helpful copy at every step of the process.

Typeform is a no-code online form building tool that allows users to jump straight into creating projects—no tutorials necessary.

Canny’s learn-by-doing approach to onboarding gets new users ramped up on the product quickly.

Ellevest builds credibility through education during their new member sign-up and onboarding processes.

Soapbox’s straightforward web app gives managers all of the tools they need to organize productive team meetings.

Avo makes it easy for new users to sign up for the tool and get started in minutes.

Buffer's ever-present dashboard banner reminds free trial users to upgrade to their paid Pro plan.

Geckoboard makes it easy for new users to get started adding widgets to their dashboard with step-by-step instructions.

Lattice sends encouraging email reminders to motivate users to re-engage.

HubSpot is in constant motion. To keep their customers in the loop, they regularly use modals and tooltips to announce new features and functionality.

The Drops mobile app helps users learn new languages and build vocabulary with progressive onboarding and elements of gamification.

Etsy used a simple but effective tooltip to announce their new Beta augmented reality feature and introduce users to the unfamiliar icon.

Email marketing platform Litmus combined their onboarding email with an in-app Appcues slideout to reinforce important onboarding messaging across channels.

Canva used a modal window and 3 simple tooltips to give returning users a quick tour of their redesigned homepage.