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NPS Surveys
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NPS and in-app surveys
LastPass’s email NPS survey
LastPass uses an email NPS survey to gauge how well their service is helping their core users.
User onboarding
Carrot teaches you how to shop smarter in their onboarding
Carrot, a Chrome extension that helps to organize online shopping carts, does a great job of immediately highlighting value during their onboarding process.
New feature releases
Telegram share their new features in a novel way
Telegram announce new features through their easy-to-find and well-organized “Telegram Tips” channel, and also break up text posts with videos and graphics.
Upsell prompts
The Wise referral program is a win for everyone
Wise uses a well-crafted referral program to help with word-of-mouth marketing to effectively generate new product sign-ups.
Mobile apps
Facebook Neighborhoods makes it easy to sign up
Meta makes it easy to sign up for Facebook Neighborhoods using a combination of relevant push notifications and social proof.
New feature releases
Pixel Tips makes it easy to find new features
Google allows people to learn about features when they need to use them in their Pixel Tips app. This came in handy with their recent Android 12 update release.
Modal windows
Bit uses modals for motivation and education
Bit motivates and educates new users with modal windows that include videos, to get them excited to make the switch to Bit.
User onboarding
Avast onboarding gives you value and then asks you to learn
Avast keeps their onboarding process short, simple, and educational to build value in their antivirus product and buy-in from prospective users.
User onboarding
Semrush uses onboarding emails to introduce individual tools
Semrush avoids inundating their new users by introducing one feature at a time and personalizing the experience wherever possible.
User onboarding
Vimcal’s calendar onboarding shows users what it can do
Vimcal's onboarding offers new users a demo calendar and some prompts to explore.
Product tours
Canva's short and sweet product tour
Canva's simple product tour for their new video tool allows the product to speak for itself.
User onboarding
Ecosia’s motivational onboarding
Ecosia is a search engine that plants trees and its onboarding focuses on reminding you of that green benefit whenever it can.
Product tours
Threads' demo environment for new users
Threads uses a product demo to prove its value and show users how it can help them work better.
New feature releases
Gmail’s tour of new collaboration features
Gmail introduces its users to its new collaborative tools with informative tooltips in the classic primary colors Google is known for.
Mobile apps
Dinnerly’s simple steps for dinner prep
Dinnerly's simple instructions and clean UI makes using their app as easy as cooking their meals.
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