Mobile app

Babbel's excellent mobile permission priming encourages new users to turn on notifications, create an account, set reminders, grant microphone access, and more.

HotelTonight's sleek mobile app eliminates friction to make finding, choosing, and booking a hotel quick and easy.

Mindfulness app Calm uses declared data to offer a personalized new user experience that includes guided meditation and Matthew McConaughey.

Nike Run Club is a great example of how successful products can help people become better versions of themselves, not just better users.

The tech industry moves fast. Sip's unique approach to delivering daily bite-sized digests helps users catch up on their schedule without any distractions.

Sift's unique approach to presenting trending news topics and building their experimental app helps readers stay informed without feeling overwhelmed.

Keeping a daily journal is helpful for many people—Reflectly helps you add structure to your journaling and reflect on your daily thoughts and problems.

Transforming the complexity of healthcare into a delightful experience isn't easy, but Zocdoc is on a mission to make managing your health a little easier.

Drops is a mobile application for both iOS and Android aimed at helping users learn new languages and vocabulary.

Acorns' beautifully designed mobile and SaaS applications are built to make the tedious process of investing delightful.

With multiple ways to view the weather, Yr caters for different needs and provides a novel alternative.

The user feels more comfortable with the risk associated with cryptocurrencies because they know they'll be notified to react to changes that matter to them.

From a UX standpoint, what makes Mindnode useful is its simplicity, and its this same simplicity that makes their onboarding flow elegant, fluid and practical

Spacetime helps remote teams manage their schedules and coordinate efficiently, no matter where they are in the world.

To stand out in a crowd, news providers like Quartz need to deliver value in a new way.

To make the education active and not passive, WWF leverages augmented reality (AR) to create a novel and engaging experience.

Forest uses gamification to improve user engagement and productivity. The end goal is to help the user focus and be present.

Mobile apps need a full adaptation, in value, functionality, and style. And this is precisely what WeTransfer has done here.

Shopping for furniture online is tiresome, and IKEA knows it. To find a solution, IKEA turns to tech that is trending: image recognition & augmented reality

The business service is entirely free, so the only barrier to entry is to get set-up, which Instagram makes super easy with their business onboarding flow.

Monzo responds to user vigilance intelligently with a professional, fast, and friendly onboarding flow.

For users new to viewing Stories, Instagram displays a quick menu of the finger actions required to successfully navigate the Stories feature.

In their onboarding, MoviePass zooms in on some key ways users can benefit from the app.

Facebook placed a cute and sweet message in a user's News Feed, pointing out where they can get more memories and friendaversaries.

Yelp recently expanded the community-focused aspect of their product and created Bookmarks Collections.

HQ Trivia gives users the opportunity to gain 'extra lives' by sharing the app. This creates a viral referral loop.

In order to help new users get more value out of their first-time exploration of the app, Etsy uses the empty screens of unused features to prompt action.

Aware that their core audience values price over brand, AliExpress introduced a feature that allows users to search for products they like by image search.

For their latest product redesign, Skype introduced mobile users to new, enhanced features with an interactive and playful onboarding flow.

Lyft uses modal windows for feature announcements and lifecycle nudges.

Duolingo uses a game-ified new feature release style to excite existing users. See the images inside this post for feature release inspiration.

KTHX has a pretty neat mobile onboarding process, including personalization and a creative progress bar. See inside this post for onboarding inspiration.

Snapchat has an incredibly engaging new-feature release style. See the screenshots inside this post for feature release inspiration.