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NPS and in-app surveys
Airtable’s NPS survey is to-the-point
Airtable's NPS is truthful and to-the-point. It seems obvious, but its a basic standard that many NPS surveys fail to reach.
User onboarding
Anchor makes podcast creation manageable
Anchor's onboarding takes something as complex as making a podcast and makes it easy enough that your crazy uncle could do it (and already has done it).
Mobile apps
Snapchat makes onboarding a snap
Snapchat's onboarding flow looks good and feels good. Here's how they make it happen.
Product tours
Xero’s thorough product tour leaves nothing to chance
Xero's product thoroughly introduces its features through well-organized articles, live demos, and videos.
Mobile apps
DoorDash reveals value to users ahead of necessary friction
Doordash shows guests the value of the app before asking for payment information and personal details.
User onboarding
Loom’s targeted onboarding flows bring users to their aha moment
Loom's onboarding process connects users working in commercial settings with other teammates so they can begin collaborating immediately.
User onboarding
Ticketmaster’s unique personalization fuels product adoption
The success of Ticketmaster's onboarding process hinges on personalized recommendations that drive new users to events they've already expressed interest in.
Modal windows
Meta Business Suite brings users straight to value with modals
Meta Business Suite doesn't waste time getting users directly to the core functionality of the app.
NPS and in-app surveys
Front’s annual survey takes the pulse of their customers
Front collects info from their users every year so they can deliver a better product.
User onboarding
Twitter onboarding couldn’t be more straightforward
Twitter's onboarding is easier than tying your shoe (and that's a good thing).
User onboarding
Adobe Creative Cloud Express shows users how to create
Adobe Creative Cloud uses a mix of onboarding videos and intuitive UI overlays to educate new users.
User onboarding
Screpy onboarding proves how fast SEO can be
Screpy onboarding cleverly defers sign-up, so users see the value before committing.
User onboarding
Speeko’s goal-based onboarding personalizes user experience
Speeko's goal-based onboarding creates a personalized experience that engages new users.
Tooltips
BrightReps tooltips walk you through each new tool
BrightReps educates its users with handy tooltips that guide users through each product feature.
New feature releases
WordPress elegantly guides you through their new features
WordPress's feature uses a discrete tooltip and a sandbox document to practice with to increase feature adoption.
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