Spotify's 2018 Wrapped campaign combines personalized music playlists, customized emails, and a data-driven microsite to keep users coming back for more.

Sift's unique approach to presenting trending news topics and building their experimental app helps readers stay informed without feeling overwhelmed.

GitHub's tooltips highlight new features, provide links to related support articles, and give helpful tips so users can get more value from the platform.

Forecast gives project managers more control over their projects, helping teams make better project decisions, adjust plans quickly, and stay efficient.

Albert uses powerful automation technology and a team of professional human advisers available via text message to improve their customers' finances.

Deputy's incentive-based onboarding helps users quickly learn their rich feature set, while encouraging users to complete the entire onboarding sequence.

Keeping a daily journal is helpful for many people—Reflectly helps you add structure to your journaling and reflect on your daily thoughts and problems.

Transforming the complexity of healthcare into a delightful experience isn't easy, but Zocdoc is on a mission to make managing your health a little easier.

While Headspace's onboarding sequence might seem simple at first glance, the sequence has been carefully designed to help increase user engagement with the app.

Drops is a mobile application for both iOS and Android aimed at helping users learn new languages and vocabulary.

Acorns' beautifully designed mobile and SaaS applications are built to make the tedious process of investing delightful.

Having come a long way from their beginning as a humble side project, email platform Mailchimp has grown into one of the most flexible marketing platforms.

Once a user has registers, YNAB displays a cordially written dialog welcoming them to their budget, and explaining the next steps in the onboarding process.

In their onboarding, ConnectWise Control connects the nontechnical guest users with expert technicians.

Home Chef used a couple of neat UX tricks to make their lengthy sign-up forms easy to fill.

Brightcove has blended-in their tutorials with the app UI using a few UX tricks. This makes their onboarding super smooth.

Asana's functionality and design revolve around team collaboration. At sign up, Asana ensures they understand how to get the most value from the tool.

Notion guides users through a personalized onboarding process that sets them up with what they most need from the app right away.

Hipmunk organizes data into an interactive table that users can customize to their specifications, so they can feel more confident about their choices.

It is Airbnb's ongoing optimization—to make booking accommodation even easier—that keeps its users coming back.

Tesla has designed its web experience to promote its cars and brand in a way that boosts the perception and appeal of electric cars.

InVision asks the users to take extra steps when deleting their prototypes to prevent them from making a mistake.

Here, Spark has made various improvements to these parts of its product and has announced the upgrades in a series of compact modals.

Being a fraction of the size of Amazon, Canopy can tailor its website to serve a niche of boutique shoppers better than Amazon can.

Evernote collects device-specific NPS feedback to help them learn and optimize its cross-device experience.

Audible has many longtime users which means it needs to cater for how the app previously worked, and how it works now.

With multiple ways to view the weather, Yr caters for different needs and provides a novel alternative.

The user feels more comfortable with the risk associated with cryptocurrencies because they know they'll be notified to react to changes that matter to them.

Time is a user problem that Google is helping to solve in two ways, with new functionality and automation.

The key that makes Photoshop Fix work on mobile lies with its limited but appropriate functionality that suits the mobile context.

The aspect that makes Wikibuy functional is that it delivers value automatically, without the user having to initiate it.

For a manager to fully benefit from what Humanity has to offer, they need to understand the platform inside out which is what Humanity helps them to do.

RealtimeBoard provides the user with use cases and templates in the onboarding flow to ensure the user's path to value is as smooth as possible.

From a UX standpoint, what makes Mindnode useful is its simplicity, and its this same simplicity that makes their onboarding flow elegant, fluid and practical

Like any other SaaS product, Sellbrite must prove its value to its free trial users as quickly as possible to achieve successful acquisitions.

Trust is something Headspace takes seriously in all parts of their service, including the way they deliver their privacy policy to its users.

Spacetime helps remote teams manage their schedules and coordinate efficiently, no matter where they are in the world.

Waze is not your typical GPS navigation system so to stand out in the crowd, Waze brings these benefits to the fore.

Pinterest's sign-up flow is essential in getting users—with all levels of motivation—through to the value as quickly as possible.

Wistia needs an onboarding flow to cater for all abilities and more importantly, a flow that demonstrates its value

Carbonmade employs a clever tactic to get users to engage with their tool by increasing motivation & decreasing the difficulty of building an online portfolio.

Stack Overflow makes no assumptions on previous experience and therefore keeps the user fully informed of what is being asked of them at all times.

To stand out in a crowd, news providers like Quartz need to deliver value in a new way.

To keep it intuitive, clean and concise Trello has to be considerate when making alterations to their product, and how they announce it.

Monday takes a multimedia approach to its onboarding to get as much value in front of the eyes of their users, as quickly as possible.

YouTube Studio don't leave the upgrades they make to it, to chance. User feedback is embraced from the get-go to push the studio towards perfection.

To make the education active and not passive, WWF leverages augmented reality (AR) to create a novel and engaging experience.

To convert users into customers TY Music has to demonstrate the premium benefits in a candid way.

Bear has to find differentiate itself to lure users away from their go-to tools. It does this by being aesthetically pleasing, unobtrusive and easy to learn.

Forest uses gamification to improve user engagement and productivity. The end goal is to help the user focus and be present.

Mobile apps need a full adaptation, in value, functionality, and style. And this is precisely what WeTransfer has done here.

Shopping for furniture online is tiresome, and IKEA knows it. To find a solution, IKEA turns to tech that is trending: image recognition & augmented reality

LinkedIn prompts the user to help with their personalization with a single, easy question and answer method.

To really drive your social media forward, you need to get down with the data, which Later encourages here by highlighting it's analytic essentials.

To get users to their first sip with ease, Vivino puts their app into context with a simple, fun and visual walkthrough.

Basecamp offer's a helpful hand to get the user through the boring basics fast

Warby Parker—an online retailer of prescription glasses and sunglasses— have designed a practical product picker to help their customers make the right choice.

The business service is entirely free, so the only barrier to entry is to get set-up, which Instagram makes super easy with their business onboarding flow.

Dropbox gets personal and punctual with their upsell tooltips to approach the right users at the right time.

TurboTax precisely times their requests for feedback and do what they can to make it count while they have the user's attention.

Understanding that compelling copy and fancy graphics are insufficient, Demio faces the problem head-on with their inventive product tour.

Grammarly uses informative and reassuring feedback to make the experience of editing as pleasurable as possible.

Because HubSpot is in constant motion, they need to keep their customers in the loop. They do this frequently with new feature modals and tooltips.

CoSchedule ramps up its learning curve for new users. The onboarding flow is designed to get its users to “learn by doing” for super-fast knowledge cumulation.

Zuora gives comprehensive product tours to educate and onboard new users onto each part of their product.

GoDaddy walks new users through a fun and interactive onboarding tutorial to help them set up their website.

Podia lets these users choose their onboarding route based on the service they plan to offer.

As users stumble across new metrics and pages they haven't visited, Google Analytics includes a helpful educational message.

When a customer signs up for Curology's free trial, they are walked through a detailed survey determining skin history and type.

To check on their users' satisfaction, Quip pops up a considerate NPS survey at the bottom left of a user's document.

Gmail uses contextual awareness to prevent the most common email related user error

Monzo responds to user vigilance intelligently with a professional, fast, and friendly onboarding flow.

Sketch's incoporation of live prototyping and cloud-based collaboration into its tool in a seamless way.

UXPin's lean and direct onboarding flow to get its product into the hands of designers—as fast as possible

Brand24 demystifies its dashboard immediately with a clear and concise onboarding flow.

GMAIL's carefully designed transition to ensure users see it as a change for the better.

In this example, The New Yorker uses a carefully designed modal to convert readers into customers.

In this example, MailChimp thoughtfully notifies the user of a new update to its product.

In this example, UJET delivers an experienced-based demo to let users get hands-on and learn by doing.

In this example, Adobe uses an NPS survey in Photoshop to gain feedback that will help them improve their product.

For users new to viewing Stories, Instagram displays a quick menu of the finger actions required to successfully navigate the Stories feature.

Upon sign-up for their demo, Teampay uses a Mad Libs-esque form to gather visitors' information.

Google Sheets introduced their new view history feature with a helpful modal window.

In their onboarding, MoviePass zooms in on some key ways users can benefit from the app.

In their onboarding, Shopify gets straight to the point by requesting key information from users and bringing them straight to their site building dashboard.

When a user opts to create their first typeform from scratch, they are taken through a detailed and helpful walkthrough.

To make users aware of their "Jump to" feature, Slack displays a small tooltip that demonstrates the purpose of the feature.

Customer.io seeks out customer feedback via an NPS survey to gain insight into how they can retain and expand their user base.

Rather than generalize their NPS survey, Google Sheets requests other relevant information to help organize customer-response data.

Because Zest is more of an informal center for information, they infuse their onboarding flow with casual copy.

Recently Feedly added collaboration features so that teams can get value out of Feedly. They make this announcement via a helpful introduction walk-through.

To check in with users about the quality of personalized recommendations, YouTube places a 5-tier NPS survey at the bottom right of a user's dashboard.

Syte displays an upsell modal to their website's visitors to encourage brands to add the visual search camera to their website.

In this example, GetFeedback uses a 5-point NPS survey to get a sense of whether or not their blog post was helpful.

Canva eases new users into their onboarding process by giving a two-pronged task list so users can complete each segment one at a time.

When users sign up, Feedly provides short and sweet tooltips as an introduction to the platform.

To announce their new feature, Blocks, Airtable displays a subtle and friendly scroll box when users log back into their account.

When changes are made to their software, Webflow greets users back into the tool with a 'Since You've Been Gone' modal window, listing the changes and updates.

To gauge the temperature of users trying out their new content uploader, Hootsuite gives an NPS survey if a user has opted to return to the old version.

Campaign Monitor offers inspiration to new users by creating a hypothetical journey based on the user's answers to three questions.