User onboarding

How TikTok's user onboarding experience gets new users hooked by encouraging continued engagement with the app's stickiest features.

After a successful upsell, Asana does a great job of onboarding individual users to Asana Business and highlighting premium features.

Spreadsheet-database hybrid Airtable rolled out a new, streamlined user onboarding experience in March 2020, complete with unique onboarding animation.

ClearBrain's account setup process does a great job of setting user expectations and helping users understand the why behind each action.

Lab management software Quartzy features a thoughtful onboarding flow that asks all the right questions and delights with small details.

We took a look at what team-based project management tool Monday gets right about data collection and user invite prompts during signup.

Twilio asks clear, concise questions during signup to deliver a personalized, targeted onboarding experience that gets new users where they want to go.

Sprout Social's onboarding is hyper-focused on driving activation and getting users over the initial hurdle of connecting their social accounts to the platform.

By asking a few simple questions during signup, Wattpad is able to provide new community members with a personalized (and inclusive) user experience

Data management platform Insycle impressed us with their sleek new user experience and easy customer referral process.

Language learning app Duolingo has one of our favorite user onboarding experiences that includes personalization, gamification, and delightful animations.

Social media management platform Hootsuite has optimized their onboarding to drive new users to activation as soon as possible.

DocuSign guides new users towards their activation moment with a focused onboarding flow and motivating checklist.

Investment app Wealthfront uses a personalized onboarding flow and clear, straightforward copy to inspire confidence and build momentum during signup.

CMS platform Ghost combines learn-by-doing user onboarding with subtle UI patterns like hotspots and tooltips to onboard users to its modern, minimal interface.

Behance onboards new users to their website and mobile app with thoughtful tooltips, subtle hotspots, timely permission requests, and straightforward UX copy.

Zova's smart fitness programs and interactive video-based onboarding help users stick to their resolutions and reach their fitness goals faster.

Albert uses powerful automation technology and a team of professional human advisers available via text message to improve their customers' finances.

Deputy's incentive-based onboarding helps users quickly learn their rich feature set, while encouraging users to complete the entire onboarding sequence.

While Headspace's onboarding sequence might seem simple at first glance, the sequence has been carefully designed to help increase user engagement with the app.

Having come a long way from their beginning as a humble side project, email platform Mailchimp has grown into one of the most flexible marketing platforms.

Once a user has registers, YNAB displays a cordially written dialog welcoming them to their budget, and explaining the next steps in the onboarding process.

Home Chef used a couple of neat UX tricks to make their lengthy sign-up forms easy to fill.

Brightcove has blended-in their tutorials with the app UI using a few UX tricks. This makes their onboarding super smooth.

Asana's functionality and design revolve around team collaboration. At sign up, Asana ensures they understand how to get the most value from the tool.

Notion uses an interactive Getting Started tutorial and curated templates to onboard new users to their visually lightweight but functionally robust tool.

The key that makes Photoshop Fix work on mobile lies with its limited but appropriate functionality that suits the mobile context.

For a manager to fully benefit from what Humanity has to offer, they need to understand the platform inside out which is what Humanity helps them to do.

RealtimeBoard provides the user with use cases and templates in the onboarding flow to ensure the user's path to value is as smooth as possible.

Like any other SaaS product, Sellbrite must prove its value to its free trial users as quickly as possible to achieve successful acquisitions.

Pinterest's sign-up flow is essential in getting users—with all levels of motivation—through to the value as quickly as possible.

Wistia needs an onboarding flow to cater for all abilities and more importantly, a flow that demonstrates its value

Carbonmade employs a clever tactic to get users to engage with their tool by increasing motivation & decreasing the difficulty of building an online portfolio.

Monday takes a multimedia approach to its onboarding to get as much value in front of the eyes of their users, as quickly as possible.

Bear has to find differentiate itself to lure users away from their go-to tools. It does this by being aesthetically pleasing, unobtrusive and easy to learn.

To get users to their first sip with ease, Vivino puts their app into context with a simple, fun and visual walkthrough.

Basecamp offer's a helpful hand to get the user through the boring basics fast

Warby Parker—an online retailer of prescription glasses and sunglasses— have designed a practical product picker to help their customers make the right choice.

CoSchedule ramps up its learning curve for new users. The onboarding flow is designed to get its users to “learn by doing” for super-fast knowledge cumulation.

GoDaddy walks new users through a fun and interactive onboarding tutorial to help them set up their website.

Podia lets these users choose their onboarding route based on the service they plan to offer.

When a customer signs up for Curology's free trial, they are walked through a detailed survey determining skin history and type.

UXPin's lean and direct onboarding flow to get its product into the hands of designers—as fast as possible

In this example, UJET delivers an experienced-based demo to let users get hands-on and learn by doing.

In their onboarding, Shopify gets straight to the point by requesting key information from users and bringing them straight to their site building dashboard.

Zest.is uses short, clear copy, subtle animations, and plenty of personality in its user onboarding flow to welcome new users and introduce important features.

Campaign Monitor offers inspiration to new users by creating a hypothetical journey based on the user's answers to three questions.

In Crazy Egg's onboarding, they collect information and congratulate new users as steps are completed.

Trello designed a Welcome Board for new users, and filled out the fields to demonstrate just what users can do in their board.

To show new users this value as quickly as possible, Adbeat offers three advertiser examples so all new users have to do is click.

By entering sales forecast data into the Heresy's sales management platform during onboarding, users are able to see how the tool can help them succeed.

For convenience, 1Password has already added one type of each entry based on the information a user added when they signed up.

To demonstrate ease-of-use to new users, ProsperWorks displays a sample dashboard to explore, giving new users a concrete feel for the product experience.

In Evernote's user onboarding, they give new users an interactive checklist to complete to familiarize themselves with the tool.

When Mint runs a credit score for new users, they also give users the option to view an educational breakdown about what factors into their score.

Because making a video isn't exactly a common skill, Shakr uses their onboarding flow to walk users through making their first video step by step.

When users log into their account, Redbooth uses the buffer time between pressing the login button and fetching the account to display value-adding tips.

Rather than dropping new users into an empty dashboard, Tettra walks them through a clear and well-paced onboarding flow that gets them started right away.

Zapier tucks away account-keeping tasks into the notifications inbox, marking where users can access them when they're ready.

Duolingo invites new users to try out their product and asks for a sign-up only when users have experienced the product's value.

As a team-oriented product, Quip encourages users to use their work email during signup.

Piktochart shows the full range of their capabilities by embedding instructional copy right in their templates.

Marking automation platform Mailchimp uses a real-time password checker to prevent errors and delight, rather than frustrate, new users during signup.

In Teamwork Projects, users need to connect with their collaborators in the software's environment, an action highlighted in the app's onboarding flow.

GoDaddy walks new users through a fun and interactive onboarding tutorial to help them set up their website.

Canva's onboarding flow guides new users to completing the one action that most matters to them in that moment.

As soon as users log into Mention, they get a feed full of real brand mentions pulled from around the web.

When new users sign up to Quora, an onboarding task list helps them improve their feed and add value both to their own experience and to the community.

Pinterest's onboarding flow guides new users to share basic information, so they can start seeing pins that interest them right away.

Overstock frictionlessly guides new users through onboarding, from creating a list of favorite items to signing-up for an account.

Jet's onboarding flow quickly educates users on their unique pricing model and engages them in an exciting price-drop hunt.

HelloFresh's cancellation flow offers plan alternatives to mitigate churn, captures data from users to improve for the future, and includes a latch ditch effort

Webflow's user onboarding helps acclimate new users with its simple website builder.

Tumblr's delightful onboarding experience walks users through the most engaging parts of the blogging platform.

Lemonade's disruptive insurance software has an elegant minimal user onboarding that gets you to a quote in minutes. Here's the sequence in screenshots.

Segment's user onboarding flow makes a highly technical process accessible. Their frictionless sign up form gets users into the product faster.

Gusto guides new users through a very specific checklist during onboarding.

Google Hangouts uses a modal series to onboard new users.

LeadPages has a great offboarding/cancellation flow to help reduce churn by helping users. It also collects data to help their product team improve over time.

Blue Apron's registration for for new signups is beautiful. It onboards new users to their personalized meal plan effectively.

Clubhouse uses modal windows to onboard new users. See the screen recording inside this post for some onboarding design inspiration.

There are a few noteworthy differences in the way that SnapApp and Toast use help widgets. See the images inside to get an idea of their respective values.

GrowthHackers uses a unique progress tracker during the onboarding process in the form of an objective checklist. These images provides onboarding inspiration.

Product Hunt has a great user onboarding experience. Check out the image in this post for some onboarding inspiration.

Airtasker uses modal windows to onboard new users. Open this post for images designed to inspire your onboarding experience.

Slack has an impressively engaging onboarding experience. In this post you'll find screenshots designed to inspire your own new-user onboarding.

HubSpot implements personalization, clear navigation, and sample data to onboard new users. Here's some screenshot inspiration for onboarding UX.

Honey engages users with a real life use-case during the onboarding process. See the images inside this post for UX inspiration.

Crayon uses a few onboarding tactics to entice visitors. See inside this post for onboarding inspiration.

Disqus personalizes their onboarding process to offer a content-specific experience for users. See the images inside this post for onboarding inspiration.

Alignable has a great onboarding experience, featuring a progress bar, hotspots, and a personalized message. See the images inside this post for UX inspiration.

Canva has an awesome, engaging onboarding experience. See the screenshots inside this post for onboarding inspiration.

Webflow uses beautiful UI, modal windows, and tooltips to onboard new users. See the images inside this post for onboarding inspiration.

In-app messaging is monumental in enhancing user experience. See the examples inside this post for some UX design inspiration.