Design spotlight: A modal with 4 self-service upsell CTAs from Bench
Bench is a popular bookkeeping service, designed with small businesses in mind. They understand that every business is unique, which is why they offer optional add-on services to let customers personalize their experience.
To offer users a quick and easy way to learn about Add-Ons, Bench created a modal using Appcues with 4 call-to-action buttons that lets users take charge of their own upgrade.
Take a look:
What we love about this ReallyGoodUX:
- Bench lets customers choose which services they want to pay extra for, rather than charging them a higher set price from the get-go.
- Using a large modal to lay out multiple upgrade options is a novel approach to self-service upselling.
- Simple images, bold titles, compelling copy, an exit option, and nice, big CTA buttons check all the major modal boxes