Writer's visual experience of AI-powered editing

Every word matters in your brand’s written content. Beyond having correct spelling and grammar, the writing should be consistent with your brand-specific terminology and style guide.

Enter Writer, the AI-powered writing assistant for teams. From product copy to emails and social messaging, Writer helps businesses write content that’s clear and on-brand. Beyond that, Writer can also check for plagiarism and help ensure that sensitive customer information is redacted.

In-line feedback gives writers suggestions as they type, based on the company’s configured style guide. Companies can even create custom pages to provide additional guidance to writers.

When users sign up, they’re immediately presented with a dynamic onboarding document that provides information about Writer and the functionality offered and demonstrates how the writing assistant works.


Writer knows that not all writing is typed into a document, so the tool offers extensions to check writing elsewhere, like in Chrome or Outlook. This friendly slideout (made with Appcues) appears right in the product and prompts users to install the extension to get the most out of their trial.


What makes this really good UX:

  • As soon as users sign up, a sample doc shows all of Writer’s in-line suggestion examples. Users can click on any of the underlined text and see the suggestions on the right. The examples include everything from spelling errors to style notes, so users know what to expect when writing on the platform.
  • The sample doc not only shows how Writer makes in-line suggestions—but the text itself also describes how Writer works. It includes information on the Chrome extension and Microsoft add-ins with appropriate links. Users are simultaneously reading about the product and seeing how it works.
  • Writer continues to remind users about installing other apps or extensions, both in-app and via email, which encourages users to rely on Writer across multiple channels.