Zest is a hub for marketers to share and discover content about the marketing industry and profession. Because it's more of an informal center for information, they infuse their onboarding flow with casual copy.
Why this is really good UX:
- Right off the bat, the first window packs a punch, pun intended. The copy immediately sets the tone that Zest is a social center for marketers to inspire and be inspired by each other.
- Each window covers the value points of Zest by containing a bold and clear title, and then a numbered list for what each means. Presenting the information into lists helps organize each section, allowing the user to learn and understand more quickly.