Tumblr’s new user walkthrough
Tumblr’s new user onboarding experience focuses on key UI elements for engagement.
Why this is really good UX:
- Tumblr’s walkthrough requires users to click ‘next’ to advance each tip. This approach works well to drive engagement with the platform—there’s no setup involved.
- Tumblr animates elements of their product to burn a deeper desire for users to engage. This delight works well with their personality.