Skiplagged's timely push notification permission priming

Users who opt-in to push notifications are more likely to have high engagement—and stick around in the long-term. But many users won't opt-in to receive notifications without a compelling reason. That's why well-timed, thoughtful permission priming is such an important part of the early user experience.

Flight search engine Skiplagged—which, like many other apps, relies on push notifications to send users timely updates about content they'll find valuable—does a nice job with their permission priming.

Push notification priming

Not only is the fullscreen modal pleasant to look at (a simple graphic and lots of white space goes a long way!), it's also timed to appear after users conduct a flight search. That means brand new users aren't being asked to grant device permissions before they've used and seen some value from the app.

Why this is really good UX:

  • The minimal copy lets users know how they'll benefit from push notifications (updates on new deals) and that they can opt out later from within the app.
  • Skiplagged keeps the fullscreen modal attention-grabbing without feeling overwhelming by sticking to a minimalist design with plenty of white space.
  • There are 2 prominent CTA options, making it easy for users to decline if they choose.
  • The modal appears after users search for a flight and have seen results. Within this context, the value of opting into push notifications is clear and immediate.