[ReallyGoodUX + Keen: This review was written in partnership with Keen.io, who are on a mission to prove that metrics can be part of great UX, too!]
Pixlee is a user-generated content (UGC) marketing platform that lets you use photos and videos from real people in your marketing collateral. They enable companies like Levi’s Jeans, Kimpton Hotels, and Converse to discover images shared by passionate customers and then use those assets in digital marketing campaigns.
Pixlee shows a customized analytics dashboard to their users with real-time representations of end user engagement and conversion. The dashboard includes custom metrics like “lightbox engagement” alongside more traditional marketing metrics, like pageviews and conversions.
Why this is really good UX:
- Pixlee’s dashboard is clear, uncluttered, and succinctly summarizes the metrics that matter in a consumable way.
- This is a great example of information architecture done right—the most important items are at the top of the page, with more granular detail below.
- Pixlee avoids visual information overload by using graphs selectively—they include just enough graphs to highlight an increase in sales but keep the real focus on delivering key metrics in an easy-to-read and conversational format.
Why this really good UX matters:
Metrics are only useful if they’re usable. Walls of numbers and dozens of graphs may contain a lot of information, but insights can be hard to glean. Pixlee distills information into a consumable format.
And because the data in question makes it easier for users to understand the product’s impact, Pixlee is really making its own value more visible. The lesson here is not to shy away from demonstrating value in an easy-to-read, contextual way.