PayPal's product tour

July 30, 2017
Product tour

PayPal isn't only an online payment service, it actually has a few more features that many people may not know about. Consequently, a good product tour is crucial for educating users on the product. Here's how they do it:

What we like: the product tour is brief, only 5 tooltips, 4 of which are content related. Plus, users have the option to "end tour" at any point. Additionally, the tooltips are short and informative, providing insight into the purpose of the feature without burdening the user with too much information.

What could be better: this is a very "showy" product tour, meaning it doesn't really engage the user. Encouraging users to actually use the product during the onboarding experience is a great way to boost engagement and harness retention.