Mixpanel's Video Demonstrations

January 17, 2018
Product tour

Mixpanel is an advanced web and mobile analytics platform. To help break down the complexity of their product, Mixpanel places instructional video tutorials on the pages of each tab on their main dashboard menu.

Why this is really good UX:

  • Users can explore the app by clicking on each individual dashboard section to get a more detailed overview of what the terms mean. This gives the user the power to explore and learn at their own pace, which is ideal for a more complicated tool.
  • Each page contains the definition of the term below the video to introduce the concept before diving in. The definition also explains how users will be able to use each metric in their own analysis.
  • The videos are short, clean and accompanied by a narrator. Using a video demonstration is an excellent way to visually take new users through a product. Users can see the dashboard in action while also learning how to start using Mixpanel.

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