Indiegogo’s new feature announcement

August 1, 2016
Made with Appcues

The crowdfunding site Indiegogo uses a big modal window to announce a new feature.

Why this is really good UX:

  • Modals are great for adding visuals when walking your users every step of the way isn’t necessary. Indiegogo’s illustration is an interesting alternative to using a more targeted tooltip.
  • The copy has a good combination of value and instruction, though the CTA could be more exciting.
  • The simple layout of the modal looks nice, and the colors (representative of Indiegogo’s brand) really pop.