The crowdfunding site Indiegogo uses a big modal window to announce a new feature.
Why this is really good UX:
- Modals are great for adding visuals when walking your users every step of the way isn’t necessary. Indiegogo’s illustration is an interesting alternative to using a more targeted tooltip.
- The copy has a good combination of value and instruction, though the CTA could be more exciting.
- The simple layout of the modal looks nice, and the colors (representative of Indiegogo’s brand) really pop.