The chances of winning in HQ Trivia are roughly 1 in 5,000 (depending on the of competitors and the number of winners). A wrong answer to 1 of 12 questions eliminates a user from the game. However, those willing to go the extra mile to get closer to victory can take a short cut. All they have to do is get other people to sign up for the game.
HQ Trivia also prompts users to share the question they lost on via text, Instagram, or whatever social platform. This too has viral implications:
Why this is really good UX:
- HQ Trivia is leaning into the social aspects of the game by encouraging viral loops
- Users may be highly motivated to make the referral and receive the incentive, and it doesn't cost HQ Trivia anything.