Best of the best: The top 10 UX examples of 2019

December 19, 2019

This was a great year for UX. Companies of every size and industry leveled up their design, delivering more intuitive, product-led user experiences than ever before. We only just scratched the surface here at ReallyGoodUX and we can’t wait to see how things evolve in 2020. 

In the meantime, here are the top posts—your favorites and ours—from 2019. Enjoy!

1. Wealthfront’s personalized onboarding and interactive investment advice

Investment app Wealthfront uses a personalized onboarding flow and clear, straightforward copy to inspire confidence and build momentum during signup. 

2. Ghost’s user-friendly WYSIWYG editor and creative onboarding

Ghost’s user-friendly WYSIWYG editor and creative onboarding

CMS platform Ghost combines learn-by-doing user onboarding with subtle UI patterns like hotspots and tooltips to onboard users to its modern, minimal interface.

3. Hubspot's schedule email confirmation modal

Hubspot's schedule email confirmation modal

Hubspot intentionally adds friction to their UX with a confirmation modal that prevents human error and relieves anxiety around a high-impact action.

4. Grammarly’s learn-by-doing demo document

Grammarly onboards new users through an interactive demo doc that shows off key features

Grammarly onboards new users through an interactive demo doc that shows off key features while allowing users to experience the product in action. 

5. Duolingo’s delightful user onboarding experience

Duolingo’s delightful user onboarding experience

Language learning app Duolingo has one of our favorite user onboarding experiences that includes personalization, gamification, and delightful animations.

6. Twilio’s simple signup flow and personalized onboarding experience

twilio's simple signup flow and personalized onboarding experience

Twilio asks clear, concise questions during signup to deliver a personalized, targeted onboarding experience that gets new users where they want to go.

7. Dropbox's persistent account upgrade prompt

Dropbox uses persistent yet subtle upgrade prompts to convert free users to their premium cloud-based storage service.

Dropbox uses persistent yet subtle upgrade prompts to convert free users to their premium cloud-based storage service.

8. Babbel’s brilliant permission priming

Babbel's excellent mobile permission priming encourages new users to turn on notifications

Babbel's excellent mobile permission priming encourages new users to turn on notifications, create an account, set reminders, grant microphone access, and more.

9. IBM’s Cognos Analytics product tour and onboarding checklist

IBM's Cognos Analytics user onboarding product tour is a great example of consumer-grade UX for enterprise done right.

IBM's Cognos Analytics user onboarding product tour is a great example of consumer-grade UX for enterprise done right.

10. Notarize’s video training course registration modal

Notarize’s video training course registration modal

Notarize used Appcues to create a branded modal window to improve registration rates for their video training course.

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💌 Encountered any great UX in the wild lately? Let us know!