This was a great year for UX. Companies of every size and industry leveled up their design, delivering more intuitive, product-led user experiences than ever before. We only just scratched the surface here at ReallyGoodUX and we can’t wait to see how things evolve in 2020.
In the meantime, here are the top posts—your favorites and ours—from 2019. Enjoy!
Investment app Wealthfront uses a personalized onboarding flow and clear, straightforward copy to inspire confidence and build momentum during signup.
CMS platform Ghost combines learn-by-doing user onboarding with subtle UI patterns like hotspots and tooltips to onboard users to its modern, minimal interface.
Hubspot intentionally adds friction to their UX with a confirmation modal that prevents human error and relieves anxiety around a high-impact action.
Grammarly onboards new users through an interactive demo doc that shows off key features while allowing users to experience the product in action.
Language learning app Duolingo has one of our favorite user onboarding experiences that includes personalization, gamification, and delightful animations.
Twilio asks clear, concise questions during signup to deliver a personalized, targeted onboarding experience that gets new users where they want to go.
Dropbox uses persistent yet subtle upgrade prompts to convert free users to their premium cloud-based storage service.
Babbel's excellent mobile permission priming encourages new users to turn on notifications, create an account, set reminders, grant microphone access, and more.
IBM's Cognos Analytics user onboarding product tour is a great example of consumer-grade UX for enterprise done right.
Notarize used Appcues to create a branded modal window to improve registration rates for their video training course.