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AdRoll's new UI announcement

AdRoll is a retargeting and prospecting advertisement platform for businesses. AdRoll uses tooltips and hotspots to release their new features to existing users. Here's how they do it:

What we like: since new features are released pretty frequently to existing users, AdRoll limits the amount of distracting notifications that users see, while also making sure that they don't go unnoticed. AdRoll does this by implementing actionable hotspots on the page, so that users can naturally discover the new features on their own.