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Product tours
Gusto’s delightful user interface
Gusto's user interface lays out all the information users need in a fun and simple way.
User onboarding
Avochato’s coordinated omnichannel onboarding
Business SMS software Avochato takes a learn-by-doing omnichannel approach to user onboarding.
User onboarding
Guru’s accessible wiki creation process
Teams won’t spend time fumbling through their company’s wiki setup with Guru’s ready-made templates.
Product tours
Justworks’ stress-free Talkspace trial signup
Justworks teamed up with Talkspace to give employees access to therapy through a frictionless sign-up process.
User onboarding
Trust & Will’s thoughtful and informative approach to document creation
Trust & Will makes will creation less intimidating through helpful copy at every step of the process.
Product tours
Typeform’s intuitive creation process
Typeform is a no-code online form building tool that allows users to jump straight into creating projects—no tutorials necessary.
User onboarding
Canny’s engaging widget assistant
Canny’s learn-by-doing approach to onboarding gets new users ramped up on the product quickly.
User onboarding
Ellevest’s approachable signup and onboarding
Ellevest builds credibility through education during their new member sign-up and onboarding processes.
Product tours
Soapbox’s seamless web experience
Soapbox’s straightforward web app gives managers all of the tools they need to organize productive team meetings.
User onboarding
Avo’s clean and simple signup process
Avo makes it easy for new users to sign up for the tool and get started in minutes.
Made with Appcues
Buffer’s fixed but subtle push-to-paid banner
Buffer's ever-present dashboard banner reminds free trial users to upgrade to their paid Pro plan.
User onboarding
Geckoboard’s easy-to-follow interactive widget assistance feature
Geckoboard makes it easy for new users to get started adding widgets to their dashboard with step-by-step instructions.
User onboarding
Lattice’s encouraging email reminders that prompt user re-engagement
Lattice sends encouraging email reminders to motivate users to re-engage.
Tooltips
HubSpot's regular feature announcements and mini-tours
HubSpot is in constant motion. To keep their customers in the loop, they regularly use modals and tooltips to announce new features and functionality.
Mobile apps
Drops' effortless visual language lessons
The Drops mobile app helps users learn new languages and build vocabulary with progressive onboarding and elements of gamification.
New feature releases
Etsy's simple Beta feature release tooltip
Etsy used a simple but effective tooltip to announce their new Beta augmented reality feature and introduce users to the unfamiliar icon.
Made with Appcues
Litmus’ cohesive cross-channel messaging
Email marketing platform Litmus combined their onboarding email with an in-app Appcues slideout to reinforce important onboarding messaging across channels.
Product redesign
Canva's quick homepage redesign tour
Canva used a modal window and 3 simple tooltips to give returning users a quick tour of their redesigned homepage.
Upsell prompts
Dropbox's persistent account upgrade prompt
Dropbox uses persistent yet subtle upgrade prompts to convert free users to their premium cloud-based storage service.
Mobile apps
Robinhood's delightful haptic feature announcement
Investment app Robinhood used haptics to add an unexpected and delightful touch to an exciting new feature announcement.
Made with Appcues
Design spotlight: Billin's delightfully simple in-app survey
Spanish billing platform Billin uses Appcues to create delightful in-app experiences, like this single-question user survey modal and thank you message.
Product tours
InVision’s polished product tour
Rather than overwhelming new users with a lengthy walkthrough, InVision keeps its tooltip-driven product tour minimal and laser-focused on key features.
User onboarding
Linktree's simple social linking tool
Linktree—a tool that makes it easy for people to add micro landing pages to their social media bios—boasts a simple and intuitive user experience.
Made with Appcues
Design spotlight: Amplitude's new feature feedback request
Product analytics platform Amplitude uses Appcues to build in-app modals that help them collect user feedback on new feature releases.
Mobile apps
Astro Guide's clever, cosmic permission priming
Astrology app Astro Guide primes new users to grant push notification permissions with clever copy and smart design choices.
Made with Appcues
Design spotlight: Scalable Press' announcement + built-in user feedback survey
Scalable Press used Appcues to create an in-app rewards program announcement with a clever built-in user feedback survey.
Made with Appcues
Design spotlight: Pearson Writer's educational modals
Pearson used Appcues to create native-looking modals that highlight sticky features and encourage cross-platform adoption of their edtech apps.
User onboarding
TikTok's addictive, activation-focused user onboarding
How TikTok's user onboarding experience gets new users hooked by encouraging continued engagement with the app's stickiest features.
Made with Appcues
Design spotlight: Heap's charitable customer marketing campaign modal
Product analytics platform Heap used Appcues to build and target in-app customer marketing campaigns, like the modal example in this article.
User onboarding
Asana Business' upgraded onboarding experience
After a successful upsell, Asana does a great job of onboarding individual users to Asana Business and highlighting premium features.
User onboarding
Airtable's unique user onboarding update
Spreadsheet-database hybrid Airtable rolled out a new, streamlined user onboarding experience in March 2020, complete with unique onboarding animation.
Product redesign
Slack’s redesign announcement and product update tour
Slack recently rolled out some major updates, including a new sidebar, more customization, and lots of little UI changes—here's how they announced the redesign.
Made with Appcues
Design spotlight: Carts Guru's self-service feature tutorial menu
Carts Guru used Appcues to create an easy-to-navigate menu of feature tutorials for a sleek, flexible self-service user experience.
Mobile apps
How Korean mobile apps are making COVID-19 resources more accessible
South Korea's most popular apps have made rapid updates to their UI to help stop the spread of COVID-19 and make public health resources more accessible.
Design spotlight: Yotpo's beautifully branded welcome video modal
Ecommerce marketing platform Yotpo used Appcues to create a beautifully designed welcome message with an embedded onboarding video.
Modal windows
Acorns' educational response to the stock market downturn
Fintech app Acorns uses in-app modals to educate users about historical stock market trends—and urge them to avoid panic selling amid the downturn.
Made with Appcues
Design spotlight: Twilio SendGrid's appealing in-app announcements
Twilio SendGrid uses Appcues to communicate with their customers about pricing changes, product updates, and new features.
Mobile apps
Skiplagged's timely push notification permission priming
Flight search engine Skiplagged uses a timely, minimalist fullscreen modal to prime users to grant push notifications for their mobile app.
Made with Appcues
Design spotlight: Qordoba's gorgeous, thoughtful onboarding flow
Qordoba, an AI writing assistant tool for businesses, used Appcues to create this beautiful, 5-step onboarding flow for their free trial.
Upsell prompts
YouTube's appealing cross-sell for the YouTube Music app
YouTube gets the messaging right with its in-app cross-sell to the new YouTube Music app, which promises added value to frequent listeners.
Made with Appcues
Design spotlight: A modal with 4 self-service upsell CTAs from Bench
Bench used Appcues to create a modal window with multiple self-service options to help small business customers explore add-on services without leaving the app.
Mobile apps
Skyscanner's pretty data privacy settings notification
Skyscanner's mobile app contains some great in-app messaging examples. Who knew a modal about data privacy settings could be so delightful?
Made with Appcues
Design spotlight: Lola's colorful in-app discount promo
Corporate travel platform Lola used Appcues to promote discounted hotel rates with colorful modal windows right inside their booking platform.
Mobile apps
Etsy's compelling push notification priming modal
Etsy does a great job of convincing mobile users to turn on push notifications with a beautifully designed modal and compelling copy.
Mobile apps
Rakuten Viki's simple mobile tooltip tour
Video streaming service Viki uses a succinct 3-step tooltip tour to introduce new users to their mobile app's less-obvious features.
Made with Appcues
Design spotlight: Vidyard's charming user onboarding flow
Online video hosting platform Vidyard used Appcues to create a brief, multi-step onboarding flow that includes modals, hotspots, and tooltips.
Best of the best: The top 10 UX examples of 2019
‘Tis the season for EOY roundups! Here are the top UX examples and reviews our readers loved in 2019.
Made with Appcues
Design spotlight: Tempo's efficient QR code modal
Time tracking tool Tempo used an Appcues modal with a dQR code to increase user adoption of their new mobile app.
Made with Appcues
Design spotlight: Chargify's simple feedback request modal
Billing and revenue management tool Chargify used Appcues to notify customers about upcoming product changes and request feedback.
Made with Appcues
Design spotlight: Notarize's video training course registration modal
Notarize used Appcues to create a branded modal window to improve registration rates for their video training course.
Mobile apps
Babbel's brilliant mobile permission priming
Babbel's excellent mobile permission priming encourages new users to turn on notifications, create an account, set reminders, grant microphone access, and more.
User onboarding
ClearBrain’s value-illustrative account setup process
ClearBrain's account setup process does a great job of setting user expectations and helping users understand the why behind each action.
User onboarding
Quartzy's thoughtful user onboarding flow
Lab management software Quartzy features a thoughtful onboarding flow that asks all the right questions and delights with small details.
Modal windows
HubSpot's schedule email confirmation modal
HubSpot intentionally adds friction to their UX with a confirmation modal that prevents human error and relieves anxiety around a high-impact action.
User onboarding
Notion's clever onboarding and inspirational templates
Notion uses an interactive Getting Started tutorial and curated templates to onboard new users to their visually lightweight but functionally robust tool.
Product tours
Zenefits’ guided tours and self-service product demo
HR platform Zenefits lets prospective customers try out their product with a self-service product demo that offers tailored onboarding for multiple use cases.
TransferWise’s transparent fees and unambiguous copy
TransferWise uses unambiguous copy, clear price breakdowns, and positive feedback to instill confidence and remove friction from the currency transfer process.
User onboarding
Monday's frictionless signup, smooth data collection, and easy user invite prompt
We took a look at what team-based project management tool Monday gets right about data collection and user invite prompts during signup.
User onboarding
Twilio’s simple signup flow and personalized onboarding experience
Twilio asks clear, concise questions during signup to deliver a personalized, targeted onboarding experience that gets new users where they want to go.
Mobile apps
HotelTonight's minimal-effort mobile booking experience
HotelTonight's sleek mobile app eliminates friction to make finding, choosing, and booking a hotel quick and easy.
User onboarding
Sprout Social’s activation-focused onboarding
Sprout Social's onboarding is hyper-focused on driving activation and getting users over the initial hurdle of connecting their social accounts to the platform.
User onboarding
Wattpad’s friendly and inclusive onboarding modals
By asking a few simple questions during signup, Wattpad is able to provide new community members with a personalized (and inclusive) user experience
Upsell prompts
Coinbase’s simple inline invite panel and referral rewards
Cryptocurrency exchange platform Coinbase incentivizes user referrals by making it easy and delightful to invite new users.
User onboarding
Insycle’s sleek signup, onboarding, and referral process
Data management platform Insycle impressed us with their sleek new user experience and easy customer referral process.
Mobile apps
Calm’s carefully curated new user experience
Mindfulness app Calm uses declared data to offer a personalized new user experience that includes guided meditation and Matthew McConaughey.
User onboarding
Duolingo's delightful user onboarding experience—personalization, gamification, and a friendly mascot
Language learning app Duolingo has one of our favorite user onboarding experiences that includes personalization, gamification, and delightful animations.
User onboarding
Hootsuite’s activation-focused onboarding
Social media management platform Hootsuite has optimized their onboarding to drive new users to activation as soon as possible.
Made with Appcues
GoToWebinar’s feature announcement slideout and tooltip walkthrough
GoToWebinar used Appcues to create a targeted feature announcement flow to guide returning users to their Transcripts feature with a slideout and tooltips.
Postmark's transparent metrics reporting
Postmark makes its email deliverability stats available right on their homepage—which builds trust and supports their value prop of lightning-fast delivery.
Grammarly’s re-engagement emails
Grammarly keeps users engaged with a beautifully designed weekly statistics email that matches the look and feel of their product—and adds value to their UX.
Pixlee’s simplified metrics dashboard
Pixlee's metrics dashboard avoids information overload with streamlined metrics reporting and simplified data visualization.
Made with Appcues
AdRoll's focused onboarding tooltips
AdRoll used Appcues to create a clean and focused onboarding flow that helps new users get to their aha moment—creating an ad—right after signup.
Made with Appcues
IBM's Cognos Analytics product tour and onboarding checklist
IBM's Cognos Analytics user onboarding product tour is a great example of consumer-grade UX for enterprise done right.
Product tours
Grammarly's learn-by-doing demo document
Grammarly onboards new users through an interactive demo doc that shows off key features while allowing users to experience the product in action.
Modal windows
InVision's error prevention modal
InVision intentionally adds friction to their UX to prevent users from accidentally deleting important design prototypes.
Mobile apps
Nike Run Club's gamified approach to fitness training
Nike Run Club is a great example of how successful products can help people become better versions of themselves, not just better users.
User onboarding
DocuSign's motivating checklist and activation-focused onboarding
DocuSign guides new users towards their activation moment with a focused onboarding flow and motivating checklist.
Modal windows
Tumblr's delete account confirmation modal
Tumblr's delete account confirmation modal uses friction to prevent accidental deletion through a fullscreen confirmation modal with manual inputs.
Product tours
Mint's trust-building user onboarding and educational product tour
Personal finance service Mint builds trust, reiterates its core value proposition, and educates new users with a smooth onboarding UX and thorough product tour.
Product tours
A UX review of Zoom’s video call experience
Zoom's UI and bare-bones design style has plenty of critics, but its short journey to value and no-nonse video call experince makes for some really good UX.
User onboarding
Zest's updated onboarding tour: Zestier than ever
Zest.is uses short, clear copy, subtle animations, and plenty of personality in its user onboarding flow to welcome new users and introduce important features.
User onboarding
Wealthfront's personalized onboarding and interactive investment advice
Investment app Wealthfront uses a personalized onboarding flow and clear, straightforward copy to inspire confidence and build momentum during signup.
User onboarding
Ghost's user-friendly WYSIWYG editor and creative onboarding
CMS platform Ghost combines learn-by-doing user onboarding with subtle UI patterns like hotspots and tooltips to onboard users to its modern, minimal interface.
User onboarding
Mailchimp's real-time password checker
Marking automation platform Mailchimp uses a real-time password checker to prevent errors and delight, rather than frustrate, new users during signup.
User onboarding
Behance's user onboarding: Thoughtful tooltips and practical UX copy
Behance onboards new users to their website and mobile app with thoughtful tooltips, subtle hotspots, timely permission requests, and straightforward UX copy.
Mobile apps
Sip's news without the noise
The tech industry moves fast. Sip's unique approach to delivering daily bite-sized digests helps users catch up on their schedule without any distractions.
User onboarding
Zova's interactive video onboarding
Zova's smart fitness programs and interactive video-based onboarding help users stick to their resolutions and reach their fitness goals faster.
Mobile apps
Sift's experiment in news therapy
Sift's unique approach to presenting trending news topics and building their experimental app helps readers stay informed without feeling overwhelmed.
Tooltips
GitHub's practical tooltips
GitHub's tooltips highlight new features, provide links to related support articles, and give helpful tips so users can get more value from the platform.
Made with Appcues
Forecast's project management tooltip walkthrough
Forecast gives project managers more control over their projects, helping teams make better project decisions, adjust plans quickly, and stay efficient.
User onboarding
Albert's mission-based onboarding
Albert uses powerful automation technology and a team of professional human advisers available via text message to improve their customers' finances.
User onboarding
Deputy's incentive-based onboarding
Deputy's incentive-based onboarding helps users quickly learn their rich feature set, while encouraging users to complete the entire onboarding sequence.
Mobile apps
Reflectly's easygoing daily journaling
Keeping a daily journal is helpful for many people—Reflectly helps you add structure to your journaling and reflect on your daily thoughts and problems.
Product redesign
Spotify's personalized 2018 Wrapped campaign
Spotify's 2018 Wrapped campaign combines personalized music playlists, customized emails, and a data-driven microsite to keep users coming back for more.
Mobile apps
Zocdoc's pain-free healthcare onboarding
Transforming the complexity of healthcare into a delightful experience isn't easy, but Zocdoc is on a mission to make managing your health a little easier.
User onboarding
Headspace's mindful onboarding sequence
While Headspace's onboarding sequence might seem simple at first glance, the sequence has been carefully designed to help increase user engagement with the app.
Mobile apps
Acorns' seamless account setup
Acorns' beautifully designed mobile and SaaS applications are built to make the tedious process of investing delightful.
User onboarding
Mailchimp's endearing rebrand and onboarding sequence
Having come a long way from their beginning as a humble side project, email platform Mailchimp has grown into one of the most flexible marketing platforms.
User onboarding
You Need A Budget (YNAB)'s friendly UX copywriting
Once a user has registers, YNAB displays a cordially written dialog welcoming them to their budget, and explaining the next steps in the onboarding process.
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