HubSpot is in constant motion. To keep their customers in the loop, they regularly use modals and tooltips to announce new features and functionality.

The Drops mobile app helps users learn new languages and build vocabulary with progressive onboarding and elements of gamification.

Etsy used a simple but effective tooltip to announce their new Beta augmented reality feature and introduce users to the unfamiliar icon.

Email marketing platform Litmus combined their onboarding email with an in-app Appcues slideout to reinforce important onboarding messaging across channels.

Canva used a modal window and 3 simple tooltips to give returning users a quick tour of their redesigned homepage.

Dropbox uses persistent yet subtle upgrade prompts to convert free users to their premium cloud-based storage service.

Investment app Robinhood used haptics to add an unexpected and delightful touch to an exciting new feature announcement.

Spanish billing platform Billin uses Appcues to create delightful in-app experiences, like this single-question user survey modal and thank you message.

Rather than overwhelming new users with a lengthy walkthrough, InVision keeps its tooltip-driven product tour minimal and laser-focused on key features.

Linktree—a tool that makes it easy for people to add micro landing pages to their social media bios—boasts a simple and intuitive user experience.

Product analytics platform Amplitude uses Appcues to build in-app modals that help them collect user feedback on new feature releases.

Astrology app Astro Guide primes new users to grant push notification permissions with clever copy and smart design choices.

Scalable Press used Appcues to create an in-app rewards program announcement with a clever built-in user feedback survey.

Pearson used Appcues to create native-looking modals that highlight sticky features and encourage cross-platform adoption of their edtech apps.

How TikTok's user onboarding experience gets new users hooked by encouraging continued engagement with the app's stickiest features.

Product analytics platform Heap used Appcues to build and target in-app customer marketing campaigns, like the modal example in this article.

After a successful upsell, Asana does a great job of onboarding individual users to Asana Business and highlighting premium features.

Spreadsheet-database hybrid Airtable rolled out a new, streamlined user onboarding experience in March 2020, complete with unique onboarding animation.

Slack recently rolled out some major updates, including a new sidebar, more customization, and lots of little UI changes—here's how they announced the redesign.

Carts Guru used Appcues to create an easy-to-navigate menu of feature tutorials for a sleek, flexible self-service user experience.

South Korea's most popular apps have made rapid updates to their UI to help stop the spread of COVID-19 and make public health resources more accessible.

Ecommerce marketing platform Yotpo used Appcues to create a beautifully designed welcome message with an embedded onboarding video.

Fintech app Acorns uses in-app modals to educate users about historical stock market trends—and urge them to avoid panic selling amid the downturn.

Twilio SendGrid uses Appcues to communicate with their customers about pricing changes, product updates, and new features.

Flight search engine Skiplagged uses a timely, minimalist fullscreen modal to prime users to grant push notifications for their mobile app.

Qordoba, an AI writing assistant tool for businesses, used Appcues to create this beautiful, 5-step onboarding flow for their free trial.

YouTube gets the messaging right with its in-app cross-sell to the new YouTube Music app, which promises added value to frequent listeners.

Bench used Appcues to create a modal window with multiple self-service options to help small business customers explore add-on services without leaving the app.

Skyscanner's mobile app contains some great in-app messaging examples. Who knew a modal about data privacy settings could be so delightful?

Corporate travel platform Lola used Appcues to promote discounted hotel rates with colorful modal windows right inside their booking platform.

Etsy does a great job of convincing mobile users to turn on push notifications with a beautifully designed modal and compelling copy.

Video streaming service Viki uses a succinct 3-step tooltip tour to introduce new users to their mobile app's less-obvious features.

Online video hosting platform Vidyard used Appcues to create a brief, multi-step onboarding flow that includes modals, hotspots, and tooltips.

‘Tis the season for EOY roundups! Here are the top UX examples and reviews our readers loved in 2019.

Time tracking tool Tempo used an Appcues modal with a dQR code to increase user adoption of their new mobile app.

Billing and revenue management tool Chargify used Appcues to notify customers about upcoming product changes and request feedback.

Notarize used Appcues to create a branded modal window to improve registration rates for their video training course.

Babbel's excellent mobile permission priming encourages new users to turn on notifications, create an account, set reminders, grant microphone access, and more.

ClearBrain's account setup process does a great job of setting user expectations and helping users understand the why behind each action.

Lab management software Quartzy features a thoughtful onboarding flow that asks all the right questions and delights with small details.

HubSpot intentionally adds friction to their UX with a confirmation modal that prevents human error and relieves anxiety around a high-impact action.

Notion uses an interactive Getting Started tutorial and curated templates to onboard new users to their visually lightweight but functionally robust tool.

HR platform Zenefits lets prospective customers try out their product with a self-service product demo that offers tailored onboarding for multiple use cases.

TransferWise uses unambiguous copy, clear price breakdowns, and positive feedback to instill confidence and remove friction from the currency transfer process.

We took a look at what team-based project management tool Monday gets right about data collection and user invite prompts during signup.

Twilio asks clear, concise questions during signup to deliver a personalized, targeted onboarding experience that gets new users where they want to go.

HotelTonight's sleek mobile app eliminates friction to make finding, choosing, and booking a hotel quick and easy.

Sprout Social's onboarding is hyper-focused on driving activation and getting users over the initial hurdle of connecting their social accounts to the platform.

By asking a few simple questions during signup, Wattpad is able to provide new community members with a personalized (and inclusive) user experience

Cryptocurrency exchange platform Coinbase incentivizes user referrals by making it easy and delightful to invite new users.

Data management platform Insycle impressed us with their sleek new user experience and easy customer referral process.

Mindfulness app Calm uses declared data to offer a personalized new user experience that includes guided meditation and Matthew McConaughey.

Language learning app Duolingo has one of our favorite user onboarding experiences that includes personalization, gamification, and delightful animations.

Social media management platform Hootsuite has optimized their onboarding to drive new users to activation as soon as possible.

GoToWebinar used Appcues to create a targeted feature announcement flow to guide returning users to their Transcripts feature with a slideout and tooltips.

Postmark makes its email deliverability stats available right on their homepage—which builds trust and supports their value prop of lightning-fast delivery.

Grammarly keeps users engaged with a beautifully designed weekly statistics email that matches the look and feel of their product—and adds value to their UX.

Pixlee's metrics dashboard avoids information overload with streamlined metrics reporting and simplified data visualization.

AdRoll used Appcues to create a clean and focused onboarding flow that helps new users get to their aha moment—creating an ad—right after signup.

IBM's Cognos Analytics user onboarding product tour is a great example of consumer-grade UX for enterprise done right.

Grammarly onboards new users through an interactive demo doc that shows off key features while allowing users to experience the product in action.

InVision intentionally adds friction to their UX to prevent users from accidentally deleting important design prototypes.

Nike Run Club is a great example of how successful products can help people become better versions of themselves, not just better users.

DocuSign guides new users towards their activation moment with a focused onboarding flow and motivating checklist.

Tumblr's delete account confirmation modal uses friction to prevent accidental deletion through a fullscreen confirmation modal with manual inputs.

Personal finance service Mint builds trust, reiterates its core value proposition, and educates new users with a smooth onboarding UX and thorough product tour.

Zoom's UI and bare-bones design style has plenty of critics, but its short journey to value and no-nonse video call experince makes for some really good UX.

Zest.is uses short, clear copy, subtle animations, and plenty of personality in its user onboarding flow to welcome new users and introduce important features.

Investment app Wealthfront uses a personalized onboarding flow and clear, straightforward copy to inspire confidence and build momentum during signup.

CMS platform Ghost combines learn-by-doing user onboarding with subtle UI patterns like hotspots and tooltips to onboard users to its modern, minimal interface.

Marking automation platform Mailchimp uses a real-time password checker to prevent errors and delight, rather than frustrate, new users during signup.

Behance onboards new users to their website and mobile app with thoughtful tooltips, subtle hotspots, timely permission requests, and straightforward UX copy.

The tech industry moves fast. Sip's unique approach to delivering daily bite-sized digests helps users catch up on their schedule without any distractions.

Zova's smart fitness programs and interactive video-based onboarding help users stick to their resolutions and reach their fitness goals faster.

Sift's unique approach to presenting trending news topics and building their experimental app helps readers stay informed without feeling overwhelmed.

GitHub's tooltips highlight new features, provide links to related support articles, and give helpful tips so users can get more value from the platform.

Forecast gives project managers more control over their projects, helping teams make better project decisions, adjust plans quickly, and stay efficient.

Albert uses powerful automation technology and a team of professional human advisers available via text message to improve their customers' finances.

Deputy's incentive-based onboarding helps users quickly learn their rich feature set, while encouraging users to complete the entire onboarding sequence.

Keeping a daily journal is helpful for many people—Reflectly helps you add structure to your journaling and reflect on your daily thoughts and problems.

Spotify's 2018 Wrapped campaign combines personalized music playlists, customized emails, and a data-driven microsite to keep users coming back for more.

Transforming the complexity of healthcare into a delightful experience isn't easy, but Zocdoc is on a mission to make managing your health a little easier.

While Headspace's onboarding sequence might seem simple at first glance, the sequence has been carefully designed to help increase user engagement with the app.

Acorns' beautifully designed mobile and SaaS applications are built to make the tedious process of investing delightful.

Having come a long way from their beginning as a humble side project, email platform Mailchimp has grown into one of the most flexible marketing platforms.

Once a user has registers, YNAB displays a cordially written dialog welcoming them to their budget, and explaining the next steps in the onboarding process.

In their onboarding, ConnectWise Control connects the nontechnical guest users with expert technicians.

Brightcove has blended-in their tutorials with the app UI using a few UX tricks. This makes their onboarding super smooth.

Home Chef used a couple of neat UX tricks to make their lengthy sign-up forms easy to fill.

Hipmunk organizes data into an interactive table that users can customize to their specifications, so they can feel more confident about their choices.

Asana's functionality and design revolve around team collaboration. At sign up, Asana ensures they understand how to get the most value from the tool.

Tesla has designed its web experience to promote its cars and brand in a way that boosts the perception and appeal of electric cars.

Being a fraction of the size of Amazon, Canopy can tailor its website to serve a niche of boutique shoppers better than Amazon can.

It is Airbnb's ongoing optimization—to make booking accommodation even easier—that keeps its users coming back.

Here, Spark has made various improvements to these parts of its product and has announced the upgrades in a series of compact modals.

The user feels more comfortable with the risk associated with cryptocurrencies because they know they'll be notified to react to changes that matter to them.

With multiple ways to view the weather, Yr caters for different needs and provides a novel alternative.

The aspect that makes Wikibuy functional is that it delivers value automatically, without the user having to initiate it.

Evernote collects device-specific NPS feedback to help them learn and optimize its cross-device experience.