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Twilio’s simple signup flow and personalized onboarding experience
Twilio asks clear, concise questions during signup to deliver a personalized, targeted onboarding experience that gets new users where they want to go.
HotelTonight's minimal-effort mobile booking experience
HotelTonight's sleek mobile app eliminates friction to make finding, choosing, and booking a hotel quick and easy.
Sprout Social’s activation-focused onboarding
Sprout Social's onboarding is hyper-focused on driving activation and getting users over the initial hurdle of connecting their social accounts to the platform.
Wattpad’s friendly and inclusive onboarding modals
By asking a few simple questions during signup, Wattpad is able to provide new community members with a personalized (and inclusive) user experience
Coinbase’s simple inline invite panel and referral rewards
Cryptocurrency exchange platform Coinbase incentivizes user referrals by making it easy and delightful to invite new users.
Insycle’s sleek signup, onboarding, and referral process
Data management platform Insycle impressed us with their sleek new user experience and easy customer referral process.
Calm’s carefully curated new user experience
Mindfulness app Calm uses declared data to offer a personalized new user experience that includes guided meditation and Matthew McConaughey.
Duolingo's delightful user onboarding experience—personalization, gamification, and a friendly mascot
Language learning app Duolingo has one of our favorite user onboarding experiences that includes personalization, gamification, and delightful animations.
Dropbox's persistent account upgrade prompt
Dropbox uses persistent yet subtle upgrade prompts to convert free users to their premium cloud-based storage service.
Hootsuite’s activation-focused onboarding
Social media management platform Hootsuite has optimized their onboarding to drive new users to activation as soon as possible.
Made with Appcues
GoToWebinar’s feature announcement slideout and tooltip walkthrough
GoToWebinar used Appcues to create a targeted feature announcement flow to guide returning users to their Transcripts feature with a slideout and tooltips.
Postmark's transparent metrics reporting
Postmark makes its email deliverability stats available right on their homepage—which builds trust and supports their value prop of lightning-fast delivery.
Grammarly’s re-engagement emails
Grammarly keeps users engaged with a beautifully designed weekly statistics email that matches the look and feel of their product—and adds value to their UX.
Pixlee’s simplified metrics dashboard
Pixlee's metrics dashboard avoids information overload with streamlined metrics reporting and simplified data visualization.
Made with Appcues
AdRoll's focused onboarding tooltips
AdRoll used Appcues to create a clean and focused onboarding flow that helps new users get to their aha moment—creating an ad—right after signup.
Made with Appcues
IBM's Cognos Analytics product tour and onboarding checklist
IBM's Cognos Analytics user onboarding product tour is a great example of consumer-grade UX for enterprise done right.
Grammarly's learn-by-doing demo document
Grammarly onboards new users through an interactive demo doc that shows off key features while allowing users to experience the product in action.
InVision's error prevention modal
InVision intentionally adds friction to their UX to prevent users from accidentally deleting important design prototypes.
Nike Run Club's gamified approach to fitness training
Nike Run Club is a great example of how successful products can help people become better versions of themselves, not just better users.
DocuSign's motivating checklist and activation-focused onboarding
DocuSign guides new users towards their activation moment with a focused onboarding flow and motivating checklist.
Tumblr's delete account confirmation modal
Tumblr's delete account confirmation modal uses friction to prevent accidental deletion through a fullscreen confirmation modal with manual inputs.
Mint's trust-building user onboarding and educational product tour
Personal finance service Mint builds trust, reiterates its core value proposition, and educates new users with a smooth onboarding UX and thorough product tour.
A UX review of Zoom’s video call experience
Zoom's UI and bare-bones design style has plenty of critics, but its short journey to value and no-nonse video call experince makes for some really good UX.
InVision’s focused product tour
Rather than overwhelming new users with a lengthy walkthrough, InVision keeps its tooltip-driven product tour minimal and laser-focused on key features.
Zest's updated onboarding tour: Zestier than ever
Zest.is uses short, clear copy, subtle animations, and plenty of personality in its user onboarding flow to welcome new users and introduce important features.
Wealthfront's personalized onboarding and interactive investment advice
Investment app Wealthfront uses a personalized onboarding flow and clear, straightforward copy to inspire confidence and build momentum during signup.
Ghost's user-friendly WYSIWYG editor and creative onboarding
CMS platform Ghost combines learn-by-doing user onboarding with subtle UI patterns like hotspots and tooltips to onboard users to its modern, minimal interface.
Mailchimp's real-time password checker
Marking automation platform Mailchimp uses a real-time password checker to prevent errors and delight, rather than frustrate, new users during signup.
Behance's user onboarding: Thoughtful tooltips and practical UX copy
Behance onboards new users to their website and mobile app with thoughtful tooltips, subtle hotspots, timely permission requests, and straightforward UX copy.
Sip's news without the noise
The tech industry moves fast. Sip's unique approach to delivering daily bite-sized digests helps users catch up on their schedule without any distractions.
Zova's interactive video onboarding
Zova's smart fitness programs and interactive video-based onboarding help users stick to their resolutions and reach their fitness goals faster.
Sift's experiment in news therapy
Sift's unique approach to presenting trending news topics and building their experimental app helps readers stay informed without feeling overwhelmed.
GitHub's practical tooltips
GitHub's tooltips highlight new features, provide links to related support articles, and give helpful tips so users can get more value from the platform.
Made with Appcues
Forecast's project management tooltip walkthrough
Forecast gives project managers more control over their projects, helping teams make better project decisions, adjust plans quickly, and stay efficient.
Albert's mission-based onboarding
Albert uses powerful automation technology and a team of professional human advisers available via text message to improve their customers' finances.
Deputy's incentive-based onboarding
Deputy's incentive-based onboarding helps users quickly learn their rich feature set, while encouraging users to complete the entire onboarding sequence.
Reflectly's easygoing daily journaling
Keeping a daily journal is helpful for many people—Reflectly helps you add structure to your journaling and reflect on your daily thoughts and problems.
Spotify's personalized 2018 Wrapped campaign
Spotify's 2018 Wrapped campaign combines personalized music playlists, customized emails, and a data-driven microsite to keep users coming back for more.
Zocdoc's pain-free healthcare onboarding
Transforming the complexity of healthcare into a delightful experience isn't easy, but Zocdoc is on a mission to make managing your health a little easier.
Headspace's mindful onboarding sequence
While Headspace's onboarding sequence might seem simple at first glance, the sequence has been carefully designed to help increase user engagement with the app.
Drops' effortless visual language lessons
Drops is a mobile application for both iOS and Android aimed at helping users learn new languages and vocabulary.
Acorns' seamless account setup
Acorns' beautifully designed mobile and SaaS applications are built to make the tedious process of investing delightful.
Mailchimp's endearing rebrand and onboarding sequence
Having come a long way from their beginning as a humble side project, email platform Mailchimp has grown into one of the most flexible marketing platforms.
You Need A Budget (YNAB)'s friendly UX copywriting
Once a user has registers, YNAB displays a cordially written dialog welcoming them to their budget, and explaining the next steps in the onboarding process.
ConnectWise's nontechnical setup modal windows
In their onboarding, ConnectWise Control connects the nontechnical guest users with expert technicians.
Brightcove's welcome tutorials
Brightcove has blended-in their tutorials with the app UI using a few UX tricks. This makes their onboarding super smooth.
Home Chef's lengthy forms made simple
Home Chef used a couple of neat UX tricks to make their lengthy sign-up forms easy to fill.
Hipmunk's user-centric results page
Hipmunk organizes data into an interactive table that users can customize to their specifications, so they can feel more confident about their choices.
Notion's lightweight onboarding
Notion guides users through a personalized onboarding process that sets them up with what they most need from the app right away.
Asana's value adding sign-up
Asana's functionality and design revolve around team collaboration. At sign up, Asana ensures they understand how to get the most value from the tool.
Tesla's value perception
Tesla has designed its web experience to promote its cars and brand in a way that boosts the perception and appeal of electric cars.
Canopy's curated commerce
Being a fraction of the size of Amazon, Canopy can tailor its website to serve a niche of boutique shoppers better than Amazon can.
Airbnb's sticky widget
It is Airbnb's ongoing optimization—to make booking accommodation even easier—that keeps its users coming back.
Spark's compact modals
Here, Spark has made various improvements to these parts of its product and has announced the upgrades in a series of compact modals.
Coinbase's responsive alerts
The user feels more comfortable with the risk associated with cryptocurrencies because they know they'll be notified to react to changes that matter to them.
Yr's multi-view forecasts
With multiple ways to view the weather, Yr caters for different needs and provides a novel alternative.
Wikibuy's shopping support
The aspect that makes Wikibuy functional is that it delivers value automatically, without the user having to initiate it.
Evernote's progressive NPS
Evernote collects device-specific NPS feedback to help them learn and optimize its cross-device experience.
Humanity's detailed induction
For a manager to fully benefit from what Humanity has to offer, they need to understand the platform inside out which is what Humanity helps them to do.
Audible's directional nudge
Audible has many longtime users which means it needs to cater for how the app previously worked, and how it works now.
MindNode's fluid tutorial
From a UX standpoint, what makes Mindnode useful is its simplicity, and its this same simplicity that makes their onboarding flow elegant, fluid and practical
RealtimeBoard's superior support
RealtimeBoard provides the user with use cases and templates in the onboarding flow to ensure the user's path to value is as smooth as possible.
Photoshop Fix's mobile adaptation
The key that makes Photoshop Fix work on mobile lies with its limited but appropriate functionality that suits the mobile context.
Spacetime's visual schedules
Spacetime helps remote teams manage their schedules and coordinate efficiently, no matter where they are in the world.
Google Calendar's data-driven modal
Time is a user problem that Google is helping to solve in two ways, with new functionality and automation.
Wistia's hands-on tour
Wistia needs an onboarding flow to cater for all abilities and more importantly, a flow that demonstrates its value
Headspace's privacy review
Sellbrite's simple setup
Like any other SaaS product, Sellbrite must prove its value to its free trial users as quickly as possible to achieve successful acquisitions.
Carbonmade's easy-going onboarding
Carbonmade employs a clever tactic to get users to engage with their tool by increasing motivation & decreasing the difficulty of building an online portfolio.
Pinterest's signup precision
Pinterest's sign-up flow is essential in getting users—with all levels of motivation—through to the value as quickly as possible.
Quartz's novel news
To stand out in a crowd, news providers like Quartz need to deliver value in a new way.
YouTube Studio's launch and learn modal
YouTube Studio don't leave the upgrades they make to it, to chance. User feedback is embraced from the get-go to push the studio towards perfection.
Stack Overflow's revelatory tooltips
Stack Overflow makes no assumptions on previous experience and therefore keeps the user fully informed of what is being asked of them at all times.
Trello's natural notification
To keep it intuitive, clean and concise Trello has to be considerate when making alterations to their product, and how they announce it.
Monday's multimedia onboarding
Monday takes a multimedia approach to its onboarding to get as much value in front of the eyes of their users, as quickly as possible.
WWF's augmented education
To make the education active and not passive, WWF leverages augmented reality (AR) to create a novel and engaging experience.
Bear's self-paced onboarding
Bear has to find differentiate itself to lure users away from their go-to tools. It does this by being aesthetically pleasing, unobtrusive and easy to learn.
YT Music's candid nudge
To convert users into customers TY Music has to demonstrate the premium benefits in a candid way.
Waze's upfront benefits
Waze is not your typical GPS navigation system so to stand out in the crowd, Waze brings these benefits to the fore.
Ikea's fantastiskt flow
Shopping for furniture online is tiresome, and IKEA knows it. To find a solution, IKEA turns to tech that is trending: image recognition & augmented reality
WeTransfer's mobile adaptation
Mobile apps need a full adaptation, in value, functionality, and style. And this is precisely what WeTransfer has done here.
Forest's gamified focus
Forest uses gamification to improve user engagement and productivity. The end goal is to help the user focus and be present.
Vivino's visual wine walkthrough
To get users to their first sip with ease, Vivino puts their app into context with a simple, fun and visual walkthrough.
Later's analytic essentials
To really drive your social media forward, you need to get down with the data, which Later encourages here by highlighting it's analytic essentials.
LinkedIn's prompt to personalize
LinkedIn prompts the user to help with their personalization with a single, easy question and answer method.
Basecamp's welcoming walkthrough
Basecamp offer's a helpful hand to get the user through the boring basics fast
Instagram's business onboarding
The business service is entirely free, so the only barrier to entry is to get set-up, which Instagram makes super easy with their business onboarding flow.
Warby Parker's product finder
Warby Parker—an online retailer of prescription glasses and sunglasses— have designed a practical product picker to help their customers make the right choice.
Dropbox's punctual prompt
Dropbox gets personal and punctual with their upsell tooltips to approach the right users at the right time.
TurboTax's task wrap-up
TurboTax precisely times their requests for feedback and do what they can to make it count while they have the user's attention.
Demio's head-on product tour
Understanding that compelling copy and fancy graphics are insufficient, Demio faces the problem head-on with their inventive product tour.
CoSchedule's learning-by-doing flow
CoSchedule ramps up its learning curve for new users. The onboarding flow is designed to get its users to “learn by doing” for super-fast knowledge cumulation.
HubSpot's personal pop-ups
Because HubSpot is in constant motion, they need to keep their customers in the loop. They do this frequently with new feature modals and tooltips.
Grammarly's supporting style
Grammarly uses informative and reassuring feedback to make the experience of editing as pleasurable as possible.
Podia's animated onboarding menu
Podia lets these users choose their onboarding route based on the service they plan to offer.
GoDaddy's updated interactive website builder
GoDaddy walks new users through a fun and interactive onboarding tutorial to help them set up their website.
Zuora's exhaustive user onboarding tour
Zuora gives comprehensive product tours to educate and onboard new users onto each part of their product.
Google Analytics' educational messages
As users stumble across new metrics and pages they haven't visited, Google Analytics includes a helpful educational message.