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Mailchimp's Real-Time Password Checker
Marking automation platform Mailchimp uses a real-time password checker to prevent errors and delight, rather than frustrate, new users during signup.
Behance's User Onboarding: Thoughtful Tooltips and Practical UX Copy
Behance onboards new users to their website and mobile app with thoughtful tooltips, subtle hotspots, timely permission requests, and straightforward UX copy.
Sip's News Without the Noise
The tech industry moves fast. Sip's unique approach to delivering daily bite-sized digests helps users catch up on their schedule without any distractions.
Zova's Interactive Video Onboarding
Zova's smart fitness programs and interactive video-based onboarding help users stick to their resolutions and reach their fitness goals faster.
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Typeform's Creator Tooltip Walkthrough
When a user opts to create their first typeform from scratch, they are taken through a detailed and helpful walkthrough.
Spotify's Personalized 2018 Wrapped Campaign
Spotify's 2018 Wrapped campaign combines personalized music playlists, customized emails, and a data-driven microsite to keep users coming back for more.
Sift's Experiment in News Therapy
Sift's unique approach to presenting trending news topics and building their experimental app helps readers stay informed without feeling overwhelmed.
GitHub's Practical Tooltips
GitHub's tooltips highlight new features, provide links to related support articles, and give helpful tips so users can get more value from the platform.
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Forecast's Project Management Tooltip Walk-through
Forecast gives project managers more control over their projects, helping teams make better project decisions, adjust plans quickly, and stay efficient.
Albert's Mission-Based Onboarding
Albert uses powerful automation technology and a team of professional human advisers available via text message to improve their customers' finances.
Deputy's Incentive-Based Onboarding
Deputy's incentive-based onboarding helps users quickly learn their rich feature set, while encouraging users to complete the entire onboarding sequence.
Reflectly's Easygoing Daily Journaling
Keeping a daily journal is helpful for many people—Reflectly helps you add structure to your journaling and reflect on your daily thoughts and problems.
Acorns' Seamless Account Setup
Acorns' beautifully designed mobile and SaaS applications are built to make the tedious process of investing delightful.
Drops' Effortless Visual Language Lessons
Drops is a mobile application for both iOS and Android aimed at helping users learn new languages and vocabulary.
Headspace's Mindful Onboarding Sequence
While Headspace's onboarding sequence might seem simple at first glance, the sequence has been carefully designed to help increase user engagement with the app.
Zocdoc's Pain-Free Healthcare Onboarding
Transforming the complexity of healthcare into a delightful experience isn't easy, but Zocdoc is on a mission to make managing your health a little easier.
Airtasker's User Onboarding
Airtasker uses modal windows to onboard new users. Open this post for images designed to inspire your onboarding experience.
Product Hunt's New User Onboarding
Product Hunt has a great user onboarding experience. Check out the image in this post for some onboarding inspiration.
InVision's Error Prevention
InVision asks the users to take extra steps when deleting their prototypes to prevent them from making a mistake.
TurboTax's Task Wrap-up
TurboTax precisely times their requests for feedback and do what they can to make it count while they have the user's attention.
Notion's Lightweight Onboarding
Notion guides users through a personalized onboarding process that sets them up with what they most need from the app right away.
Headspace's Privacy Review
Audible's Directional Nudge
Audible has many longtime users which means it needs to cater for how the app previously worked, and how it works now.
Airbnb's Sticky Widget
It is Airbnb's ongoing optimization—to make booking accommodation even easier—that keeps its users coming back.
Wistia's Hands-On Tour
Wistia needs an onboarding flow to cater for all abilities and more importantly, a flow that demonstrates its value
Medium's Task-Specific Signup Prompts
Medium lets users read for free, prompting users to create an account when they try to take one of the many membership-based actions available on each screen.
Photoshop Fix's Mobile Adaptation
The key that makes Photoshop Fix work on mobile lies with its limited but appropriate functionality that suits the mobile context.
Snapchat's Maps Feature Release
Snapchat has an incredibly engaging new-feature release style. See the screenshots inside this post for feature release inspiration.
HubSpot's New User Onboarding
HubSpot implements personalization, clear navigation, and sample data to onboard new users. Here's some screenshot inspiration for onboarding UX.
Honey's New User Tutorial
Honey engages users with a real life use-case during the onboarding process. See the images inside this post for UX inspiration.
HubSpot's Upgrade Prompt
HubSpot uses in-app upgrade prompts to entice users to buy their advanced SaaS products. Here's an example of how they use an in-app message to upsell.
Duolingo's Addictive Scoreboards
The innovative app Duolingo has gamified language learning with various incentives that keep users active and engaged in the long run.
Nike's Gamified UX
Nike's running app game-ifies the user experience to boost engagement. See the screenshots inside this post for UX inspiration.
Alignable's New User Onboarding
Alignable has a great onboarding experience, featuring a progress bar, hotspots, and a personalized message. See the images inside this post for UX inspiration.
kthx's New User Onboarding
KTHX has a pretty neat mobile onboarding process, including personalization and a creative progress bar. See inside this post for onboarding inspiration.
Disqus' New User Onboarding
Disqus personalizes their onboarding process to offer a content-specific experience for users. See the images inside this post for onboarding inspiration.
Webflow's Confirmation Modal
Webflow limits their user's frustration with a confirmation modal as a precautionary pre-delete step. See the screenshot inside this post for UX inspiration.
Codecademy's in-app success messages
Codecademy uses in-app success messages to engage and excite existing users. See the images inside this post for UX inspiration.
New-feature release styles: Slack v. Yelp
Slack and Yelp both use tooltips to release new features to existing users. Inside this post, you'll find inspiring new-feature release screenshots.
PayPal's Product Tour
Paypal uses tooltips and modals during their product tour. Here are a few screenshots designed to inspire your product tour.
Slack's New User Onboarding
Slack has an impressively engaging onboarding experience. In this post you'll find screenshots designed to inspire your own new-user onboarding.
Duolingo's 'Gems' Feature Release
Duolingo uses a game-ified new feature release style to excite existing users. See the images inside this post for feature release inspiration.
Doodle's Redesign Announcement
Doodle uses a transparent-background modal window to release their redesign. Check out this screenshot for redesign inspiration.
Skype's Redesign Release
Skype uses full-screen modal windows to release their product redesign. See the images inside this post for some product-redesign inspiration.
Google Hangouts' New User Onboarding
Google Hangouts uses a modal series to onboard new users.
Gusto's Onboarding Checklist Walkthrough
Gusto guides new users through a very specific checklist during onboarding.
GrowthHackers' User Onboarding Checklist
GrowthHackers uses a unique progress tracker during the onboarding process in the form of an objective checklist. These images provides onboarding inspiration.
Help Widgets: SnapApp v. Toast
There are a few noteworthy differences in the way that SnapApp and Toast use help widgets. See the images inside to get an idea of their respective values.
Hubspot's Confirmation Modal
Hubspot uses a confirmation modal to interrupt user flows during the automated email publishing process. See the image inside this post for modal inspiration.
Vimeo's Feature Release
Vimeo recently released their new features using modal windows. See the images inside this post to get inspired while designing your own feature release.
Clubhouse's New User Onboarding
Clubhouse uses modal windows to onboard new users. See the screen recording inside this post for some onboarding design inspiration.
Blue Apron's Registration Flow
Blue Apron's registration for for new signups is beautiful. It onboards new users to their personalized meal plan effectively.
LeadPages' Cancellation Flow
LeadPages has a great offboarding/cancellation flow to help reduce churn by helping users. It also collects data to help their product team improve over time.
Lyft's Lifecycle Nudges
Lyft uses modal windows for feature announcements and lifecycle nudges.
New York Times' Personalization Survey
The New York Times uses a modal window to ask users about their preferences for personalization.
Lemonade's User Onboarding
Lemonade's disruptive insurance software has an elegant minimal user onboarding that gets you to a quote in minutes. Here's the sequence in screenshots.
Google Forms’ Redesign Product Tour
Google uses a simple product tour to introduce its product redesign in Forms.
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Indiegogo’s New Feature Announcement
Indiegogo uses a modal window to announce a new feature.
InVision’s Product Tour
InVision introduces users to their editor with a pretty and effective product tour.
Grana's Quick-Shop Buttons
Online fashion retailer Grana has a lean and elegant website with a clean UX. Users can navigate and shop quickly and without fuss.
Sellbrite's Compelling Sign-up Page Design
The design of Sellbrite's free-trial sign-up page helps pull users into the product, encouraging them to complete the form.
GoDaddy's Interactive User Onboarding
GoDaddy walks new users through a fun and interactive onboarding tutorial to help them set up their website.
Google Calendar's Redesign Highlights
When Google Calendar rolled out its latest redesign, it highlighted the major changes without wasting their time on a full tutorial.
Duolingo's Account Creation Prompts
Duolingo invites new users to try out their product and asks for a sign-up only when users have experienced the product's value.
HQ Trivia's Viral Loops
HQ Trivia gives users the opportunity to gain 'extra lives' by sharing the app. This creates a viral referral loop.
Redbooth's Actionable Empty-State Screens
When users log into their account, Redbooth uses the buffer time between pressing the login button and fetching the account to display value-adding tips.
Sellbrite's Updated Signup Modal
The team at Sellbrite has recently updated the design of their free-trial sign-up modal, making it even more user friendly and earning some extra UX points.
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Yotpo's Hands-On User Onboarding
When new users sign up for Yotpo's free plan, a series of tooltips guides them through each step of the process of crafting their first review request email.
Headspace's Redesign Beautifully Expands the Core Product
Headspace's redesign makes their product more nuanced and slightly more complicated, but they highlight the benefits of their additions in their onboarding.
LinkedIn's Suspenseful Prompts to Upgrade
As users navigate the site, LinkedIn cleverly teases out hints of valuable information, promising to grant access to a wealth of knowledge with an upgrade.
Mint's Credit Score 101
When Mint runs a credit score for new users, they also give users the option to view an educational breakdown about what factors into their score.
Evernote's Onboarding Checklist
In Evernote's user onboarding, they give new users an interactive checklist to complete to familiarize themselves with the tool.
GoAnimate's First Video Walk-Through
In GoAnimate's onboarding, they use a step-by-step video creation product tour, showing new users just how simple the tool is to use.
Heresy's Step-by-Step Feature Introduction
By entering sales forecast data into the Heresy's sales management platform during onboarding, users are able to see how the tool can help them succeed.
Adbeat's Example Suggestions
To show new users this value as quickly as possible, Adbeat offers three advertiser examples so all new users have to do is click.
Trello's Demo Kanban Board
Trello designed a Welcome Board for new users, and filled out the fields to demonstrate just what users can do in their board.
Crazy Egg's Gratification-Inspired Onboarding
In Crazy Egg's onboarding, they collect information and congratulate new users as steps are completed.
Soapbox's Friendly Welcome Modals
Soapbox welcomes new users with friendly casual copy, and a demonstration tutorial of their tool in use.
Webflow's Curated Updates List
When changes are made to their software, Webflow greets users back into the tool with a 'Since You've Been Gone' modal window, listing the changes and updates.
GetFeedback's Article Helpfulness Check-In
In this example, GetFeedback uses a 5-point NPS survey to get a sense of whether or not their blog post was helpful.
Google Sheets' Multifaceted NPS Check-In
Rather than generalize their NPS survey, Google Sheets requests other relevant information to help organize customer-response data.
Slack's Value-Driven Feature Tooltip
To make users aware of their "Jump to" feature, Slack displays a small tooltip that demonstrates the purpose of the feature.
MoviePass' Zoomed-In Onboarding Session
In their onboarding, MoviePass zooms in on some key ways users can benefit from the app.
Google Sheets' View History Update
Google Sheets introduced their new view history feature with a helpful modal window.
Instagram's Story Swipe and Tap Protocol
For users new to viewing Stories, Instagram displays a quick menu of the finger actions required to successfully navigate the Stories feature.
Adobe's Thoughtful NPS Survey
In this example, Adobe uses an NPS survey in Photoshop to gain feedback that will help them improve their product.
MailChimp's Considerate Comms
In this example, MailChimp thoughtfully notifies the user of a new update to its product.
Gmail’s New Look & G Suite Synthesization
GMAIL's carefully designed transition to ensure users see it as a change for the better.
Monzo's Fast & Friendly Finance
Monzo responds to user vigilance intelligently with a professional, fast, and friendly onboarding flow.
Gmail's Contextual Error Prevention
Gmail uses contextual awareness to prevent the most common email related user error
GoDaddy's Updated Interactive Website Builder
GoDaddy walks new users through a fun and interactive onboarding tutorial to help them set up their website.
CoSchedule's Learning-by-Doing Flow
CoSchedule ramps up its learning curve for new users. The onboarding flow is designed to get its users to “learn by doing” for super-fast knowledge cumulation.
HubSpot's Personal Pop-ups
Because HubSpot is in constant motion, they need to keep their customers in the loop. They do this frequently with new feature modals and tooltips.
Grammarly's Supporting Style
Grammarly uses informative and reassuring feedback to make the experience of editing as pleasurable as possible.
Instagram's Business Onboarding
The business service is entirely free, so the only barrier to entry is to get set-up, which Instagram makes super easy with their business onboarding flow.
Warby Parker's Product Finder
Warby Parker—an online retailer of prescription glasses and sunglasses— have designed a practical product picker to help their customers make the right choice.
Basecamp's Welcoming Walkthrough
Basecamp offer's a helpful hand to get the user through the boring basics fast
Vivino's Visual Wine Walkthrough
To get users to their first sip with ease, Vivino puts their app into context with a simple, fun and visual walkthrough.