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Nike Run Club's Gamified Approach to Fitness Training
Nike Run Club is a great example of how successful products can help people become better versions of themselves, not just better users.
DocuSign's Motivating Checklist and Activation-Focused Onboarding
DocuSign guides new users towards their activation moment with a focused onboarding flow and motivating checklist.
Tumblr's Delete Account Confirmation Modal
Tumblr's delete account confirmation modal uses friction to prevent accidental deletion through a fullscreen confirmation modal with manual inputs.
Mint's Trust-Building User Onboarding and Educational Product Tour
Personal finance service Mint builds trust, reiterates its core value proposition, and educates new users with a smooth onboarding UX and thorough product tour.
A UX Review of Zoom’s Video Call Experience
Zoom's UI and bare-bones design style has plenty of critics, but its short journey to value and no-nonse video call experince makes for some really good UX.
InVision’s Focused Product Tour
Rather than overwhelming new users with a lengthy walkthrough, InVision keeps its tooltip-driven product tour minimal and laser-focused on key features.
Zest's Updated Onboarding Tour: Zestier Than Ever
Zest.is uses short, clear copy, subtle animations, and plenty of personality in its user onboarding flow to welcome new users and introduce important features.
Wealthfront's Personalized Onboarding and Interactive Investment Advice
Investment app Wealthfront uses a personalized onboarding flow and clear, straightforward copy to inspire confidence and build momentum during signup.
Ghost's User-Friendly WYSIWYG Editor and Creative Onboarding
CMS platform Ghost combines learn-by-doing user onboarding with subtle UI patterns like hotspots and tooltips to onboard users to its modern, minimal interface.
Mailchimp's Real-Time Password Checker
Marking automation platform Mailchimp uses a real-time password checker to prevent errors and delight, rather than frustrate, new users during signup.
Behance's User Onboarding: Thoughtful Tooltips and Practical UX Copy
Behance onboards new users to their website and mobile app with thoughtful tooltips, subtle hotspots, timely permission requests, and straightforward UX copy.
Sip's News Without the Noise
The tech industry moves fast. Sip's unique approach to delivering daily bite-sized digests helps users catch up on their schedule without any distractions.
Zova's Interactive Video Onboarding
Zova's smart fitness programs and interactive video-based onboarding help users stick to their resolutions and reach their fitness goals faster.
Sift's Experiment in News Therapy
Sift's unique approach to presenting trending news topics and building their experimental app helps readers stay informed without feeling overwhelmed.
GitHub's Practical Tooltips
GitHub's tooltips highlight new features, provide links to related support articles, and give helpful tips so users can get more value from the platform.
Made with Appcues
Forecast's Project Management Tooltip Walk-through
Forecast gives project managers more control over their projects, helping teams make better project decisions, adjust plans quickly, and stay efficient.
Albert's Mission-Based Onboarding
Albert uses powerful automation technology and a team of professional human advisers available via text message to improve their customers' finances.
Deputy's Incentive-Based Onboarding
Deputy's incentive-based onboarding helps users quickly learn their rich feature set, while encouraging users to complete the entire onboarding sequence.
Reflectly's Easygoing Daily Journaling
Keeping a daily journal is helpful for many people—Reflectly helps you add structure to your journaling and reflect on your daily thoughts and problems.
Spotify's Personalized 2018 Wrapped Campaign
Spotify's 2018 Wrapped campaign combines personalized music playlists, customized emails, and a data-driven microsite to keep users coming back for more.
Zocdoc's Pain-Free Healthcare Onboarding
Transforming the complexity of healthcare into a delightful experience isn't easy, but Zocdoc is on a mission to make managing your health a little easier.
Headspace's Mindful Onboarding Sequence
While Headspace's onboarding sequence might seem simple at first glance, the sequence has been carefully designed to help increase user engagement with the app.
Drops' Effortless Visual Language Lessons
Drops is a mobile application for both iOS and Android aimed at helping users learn new languages and vocabulary.
Acorns' Seamless Account Setup
Acorns' beautifully designed mobile and SaaS applications are built to make the tedious process of investing delightful.
Mailchimp's Endearing Rebrand and Onboarding Sequence
Having come a long way from their beginning as a humble side project, email platform Mailchimp has grown into one of the most flexible marketing platforms.
You Need A Budget (YNAB)'s Friendly UX Copywriting
Once a user has registers, YNAB displays a cordially written dialog welcoming them to their budget, and explaining the next steps in the onboarding process.
ConnectWise's Nontechnical Setup Modal Windows
In their onboarding, ConnectWise Control connects the nontechnical guest users with expert technicians.
Brightcove's welcome tutorials
Brightcove has blended-in their tutorials with the app UI using a few UX tricks. This makes their onboarding super smooth.
Home Chef's Lengthy Forms Made Simple
Home Chef used a couple of neat UX tricks to make their lengthy sign-up forms easy to fill.
Hipmunk's User-Centric Results Page
Hipmunk organizes data into an interactive table that users can customize to their specifications, so they can feel more confident about their choices.
Notion's Lightweight Onboarding
Notion guides users through a personalized onboarding process that sets them up with what they most need from the app right away.
Asana's Value Adding Sign-Up
Asana's functionality and design revolve around team collaboration. At sign up, Asana ensures they understand how to get the most value from the tool.
Tesla's Value Perception
Tesla has designed its web experience to promote its cars and brand in a way that boosts the perception and appeal of electric cars.
Canopy's Curated Commerce
Being a fraction of the size of Amazon, Canopy can tailor its website to serve a niche of boutique shoppers better than Amazon can.
Airbnb's Sticky Widget
It is Airbnb's ongoing optimization—to make booking accommodation even easier—that keeps its users coming back.
Spark's Compact Modals
Here, Spark has made various improvements to these parts of its product and has announced the upgrades in a series of compact modals.
InVision's Error Prevention
InVision asks the users to take extra steps when deleting their prototypes to prevent them from making a mistake.
Coinbase's Responsive Alerts
The user feels more comfortable with the risk associated with cryptocurrencies because they know they'll be notified to react to changes that matter to them.
Yr's Multi-View Forecasts
With multiple ways to view the weather, Yr caters for different needs and provides a novel alternative.
Wikibuy's Shopping Support
The aspect that makes Wikibuy functional is that it delivers value automatically, without the user having to initiate it.
Evernote's Progressive NPS
Evernote collects device-specific NPS feedback to help them learn and optimize its cross-device experience.
Humanity's Detailed Induction
For a manager to fully benefit from what Humanity has to offer, they need to understand the platform inside out which is what Humanity helps them to do.
Audible's Directional Nudge
Audible has many longtime users which means it needs to cater for how the app previously worked, and how it works now.
MindNode's Fluid Tutorial
From a UX standpoint, what makes Mindnode useful is its simplicity, and its this same simplicity that makes their onboarding flow elegant, fluid and practical
RealtimeBoard's Superior Support
RealtimeBoard provides the user with use cases and templates in the onboarding flow to ensure the user's path to value is as smooth as possible.
Photoshop Fix's Mobile Adaptation
The key that makes Photoshop Fix work on mobile lies with its limited but appropriate functionality that suits the mobile context.
Spacetime's Visual Schedules
Spacetime helps remote teams manage their schedules and coordinate efficiently, no matter where they are in the world.
Google Calendar's Data-Driven Modal
Time is a user problem that Google is helping to solve in two ways, with new functionality and automation.
Wistia's Hands-On Tour
Wistia needs an onboarding flow to cater for all abilities and more importantly, a flow that demonstrates its value
Headspace's Privacy Review
Sellbrite's Simple Setup
Like any other SaaS product, Sellbrite must prove its value to its free trial users as quickly as possible to achieve successful acquisitions.
Carbonmade's Easy-Going Onboarding
Carbonmade employs a clever tactic to get users to engage with their tool by increasing motivation & decreasing the difficulty of building an online portfolio.
Pinterest's Sign-Up Precision
Pinterest's sign-up flow is essential in getting users—with all levels of motivation—through to the value as quickly as possible.
Quartz's Novel News
To stand out in a crowd, news providers like Quartz need to deliver value in a new way.
YouTube Studio's Launch and Learn Modal
YouTube Studio don't leave the upgrades they make to it, to chance. User feedback is embraced from the get-go to push the studio towards perfection.
Stack Overflow's Revelatory Tool-tips
Stack Overflow makes no assumptions on previous experience and therefore keeps the user fully informed of what is being asked of them at all times.
Trello's Natural Notification
To keep it intuitive, clean and concise Trello has to be considerate when making alterations to their product, and how they announce it.
Monday's Multimedia Onboarding
Monday takes a multimedia approach to its onboarding to get as much value in front of the eyes of their users, as quickly as possible.
WWF's Augmented Education
To make the education active and not passive, WWF leverages augmented reality (AR) to create a novel and engaging experience.
Bear's Self-Paced Onboarding
Bear has to find differentiate itself to lure users away from their go-to tools. It does this by being aesthetically pleasing, unobtrusive and easy to learn.
YT Music's Candid Nudge
To convert users into customers TY Music has to demonstrate the premium benefits in a candid way.
Waze's Upfront Benefits
Waze is not your typical GPS navigation system so to stand out in the crowd, Waze brings these benefits to the fore.
Ikea's Fantastiskt Flow
Shopping for furniture online is tiresome, and IKEA knows it. To find a solution, IKEA turns to tech that is trending: image recognition & augmented reality
WeTransfer's Mobile Adaptation
Mobile apps need a full adaptation, in value, functionality, and style. And this is precisely what WeTransfer has done here.
Forest's Gamified Focus
Forest uses gamification to improve user engagement and productivity. The end goal is to help the user focus and be present.
Vivino's Visual Wine Walkthrough
To get users to their first sip with ease, Vivino puts their app into context with a simple, fun and visual walkthrough.
Later's Analytic Essentials
To really drive your social media forward, you need to get down with the data, which Later encourages here by highlighting it's analytic essentials.
LinkedIn's Prompt to Personalize
LinkedIn prompts the user to help with their personalization with a single, easy question and answer method.
Basecamp's Welcoming Walkthrough
Basecamp offer's a helpful hand to get the user through the boring basics fast
Instagram's Business Onboarding
The business service is entirely free, so the only barrier to entry is to get set-up, which Instagram makes super easy with their business onboarding flow.
Warby Parker's Product Finder
Warby Parker—an online retailer of prescription glasses and sunglasses— have designed a practical product picker to help their customers make the right choice.
Dropbox's Punctual Prompt
Dropbox gets personal and punctual with their upsell tooltips to approach the right users at the right time.
TurboTax's Task Wrap-up
TurboTax precisely times their requests for feedback and do what they can to make it count while they have the user's attention.
Demio's Head-on Product Tour
Understanding that compelling copy and fancy graphics are insufficient, Demio faces the problem head-on with their inventive product tour.
CoSchedule's Learning-by-Doing Flow
CoSchedule ramps up its learning curve for new users. The onboarding flow is designed to get its users to “learn by doing” for super-fast knowledge cumulation.
HubSpot's Personal Pop-ups
Because HubSpot is in constant motion, they need to keep their customers in the loop. They do this frequently with new feature modals and tooltips.
Grammarly's Supporting Style
Grammarly uses informative and reassuring feedback to make the experience of editing as pleasurable as possible.
Podia's Animated Onboarding Menu
Podia lets these users choose their onboarding route based on the service they plan to offer.
GoDaddy's Updated Interactive Website Builder
GoDaddy walks new users through a fun and interactive onboarding tutorial to help them set up their website.
Zuora's Exhaustive User Onboarding Tour
Zuora gives comprehensive product tours to educate and onboard new users onto each part of their product.
Google Analytics' Educational Messages
As users stumble across new metrics and pages they haven't visited, Google Analytics includes a helpful educational message.
Quip's Gentle Check-In
To check on their users' satisfaction, Quip pops up a considerate NPS survey at the bottom left of a user's document.
Sketch's Design Flow Consolidation
Sketch's incoporation of live prototyping and cloud-based collaboration into its tool in a seamless way.
Monzo's Fast & Friendly Finance
Monzo responds to user vigilance intelligently with a professional, fast, and friendly onboarding flow.
Gmail's Contextual Error Prevention
Gmail uses contextual awareness to prevent the most common email related user error
Curology's Customized Skincare Sign-Up Flow
When a customer signs up for Curology's free trial, they are walked through a detailed survey determining skin history and type.
Gmail’s New Look & G Suite Synthesization
GMAIL's carefully designed transition to ensure users see it as a change for the better.
Made with Appcues
Brand24's Dashboard Demystification
Brand24 demystifies its dashboard immediately with a clear and concise onboarding flow.
UXPin's Onboard-to-Action Flow
UXPin's lean and direct onboarding flow to get its product into the hands of designers—as fast as possible
UJET’s Experiential Product Demo
In this example, UJET delivers an experienced-based demo to let users get hands-on and learn by doing.
The New Yorker's Eye-Catching Upsell
In this example, The New Yorker uses a carefully designed modal to convert readers into customers.
Teampay's Mad Libs-Style Demo Sign-Up
Upon sign-up for their demo, Teampay uses a Mad Libs-esque form to gather visitors' information.
Google Sheets' View History Update
Google Sheets introduced their new view history feature with a helpful modal window.
Instagram's Story Swipe and Tap Protocol
For users new to viewing Stories, Instagram displays a quick menu of the finger actions required to successfully navigate the Stories feature.
Made with Appcues
Typeform's Creator Tooltip Walkthrough
When a user opts to create their first typeform from scratch, they are taken through a detailed and helpful walkthrough.
MoviePass' Zoomed-In Onboarding Session
In their onboarding, MoviePass zooms in on some key ways users can benefit from the app.
Shopify's New User Introduction
In their onboarding, Shopify gets straight to the point by requesting key information from users and bringing them straight to their site building dashboard.
YouTube's Thoughtful CX Survey
To check in with users about the quality of personalized recommendations, YouTube places a 5-tier NPS survey at the bottom right of a user's dashboard.